Sign up to be part of...
Colour me Beautiful - Jo Hansford
Date Added: 2009-05-15
Jo Hansford… one of the world’s leading colourists and owner of ‘A’-listers favourite Jo Hansford salon in Mount Street, Mayfair, gives her words of wisdom to hairdressers facing a client colour change – one of the most stressful but potentially lucrative salon opportunities…….
· Consultation: check your client’s emotional state and maybe advise her to wait if necessary. Whilst you’re likely to be keen to press ahead with the appointment, you may well come unstuck further down the line if she changes her mind or is unhappy once it’s done! It’s often a knee-jerk reaction to change hair colour in a crisis and clients should always be encouraged to make the decision when they’re not feeling too emotional.
· Discuss and check the client’s eye colour, face shape, skin tone and condition of hair, plus what product has been used before. It may not be possible to create the look they want and/or be suitable for their own colouring – all these factors have to be taken into consideration.
· Advise a trip to the wig department in a department store to check first if they’ll be happy with the look. It’s amazing how many clients will change their minds and/or get more confidence from this exercise! It helps them manage expectations, too, so you don’t give them a huge shock on the day.
· Look at their haircut – it usually needs to be changed to complement the colour change and should be discussed and booked in simultaneously to get real wow factor from the appointment.
· Ensure the products recommended to go home with are the right ones - often they need a change to suit the new hair and this can make or break the success of the appointment long-term.
· Don’t be afraid to say no – it’s not about money, it’s about client retention and recommendation. You want your client to look and feel great, to be a walking ad for your salon and to come back again and again!
