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Bliss spa and skincare brand to be sold
Date Added: 2009-11-11
Steiner Leisure has entered an agreement to buy the Bliss spa and skincare product company from Starwood Hotels and Resorts Worldwide for $100 million.
As part of the deal, Bliss and Remede spas and amenities will remain exclusive to Starwood in the hotel category at W Hotels and Regis Hotels respectively.
Steiner Leisure Limited is a worldwide provider of spa services and its operations include spas and salons on 126 cruise ships and in 51 resort spas and two luxury day spas, making it an apt buyer. Leonard Fluxman, president and chief executive officer of Steiner Leisure, said, "Bliss' accomplishments over the years have resulted in the creation of a very distinct, clever, unpretentious brand in the beauty industry, introducing a lively approachable, fun atmosphere to the spa arena. We are very excited for the opportunity to introduce Bliss products and broaden the appeal of the brand through our distribution channels. We are delighted that Bliss will continue its business relationship with Starwood in providing a distinct point of view to the amenities and spas in W and St Regis Hotels."
Starwood acquired the Bliss spa business at the beginning of 2004 from LVMH Moet Hennessy Louis Vuitton for $25 million.
Elsewhere in the beauty industry,the Prescriptives brand has become the latest casualty of the Estée Lauder group. The firm issued the following statement:
“You may have recently heard that Prescriptives has made the difficult decision to close its retail counters globally, effective January 31, 2010. We understand the disappointment this has caused and we are grateful to our consumers for their expressions of loyalty since the announcement. We appreciate your understanding that this decision was very difficult for us.“
