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A new expert joins the Indola ranks
Date Added: 2009-08-26
Blonde hair is the ultimate accessory, get it right and your clients will be queuing up for your services. But there’s a fine line between the perfect shade of blonde and a dull, brassy tone. That’s why it’s essential to have the right technical expertise and a strong ‘expert’ team beside you every step of the way during the process. But what is it about being blonde?
The fact is 57% of women associate blonde hair with having more fun*. But it’s not just about that... Having blonde hair also makes women feel more youthful, sexy and fashionable.
The ‘blonde’ phenomenon has come along way since the platinum blonde, Hollywood siren of the 1930s. Back then one shade suited all but today’s blondes are far more discerning. They want it all, multi-tonal layers of blonde from arctic iciness to champagne golds and everything in between for a softer, more flattering appeal that simply shines. That’s a lot of blonde ambition!
With so much at stake (did you know, for example, that 60% of the average salon’s business turnover is made from blonde clients?), naturally salons want the best colour team on side to keep clients coming back. With these blonde clients and your business in mind, Indola have gone and raised the gold standard by introducing a special new partner in blonde…
Introducing a new team of experts, Profession Blonde Expert, a compact yet complete blonde range from Indola, specially created to achieve every blonde need!
Of all the hair types blonde is the most difficult because it’s more prone to dullness and discolouration. That’s why you need a dedicated team of blonde experts to ensure that you get the job done beautifully and effortlessly with the right technical know-how.
The new Blonde Expert 1000 Highlift series is the perfect ‘expert’ partner for adding golden colour to natural hair. Shades with more depth and undertone are easily created by illuminating colour by up to five levels of lift and mixing anything from subtle ash to full, rich gold tones.
The new Profession Blonde Expert range also consists of six pastel toner shades of sheer, shimmering blonde luminosity. Designed to take pre-lightened, natural blonde or blonde tinted hair from the palest to warmest of golden wonders. From sophisticated Natural Ash to the glimmer of Pearl Violet, these pale blonde tones shine with subtle glamour. They are gentle to the hair too thanks to the lower ammonia content. Importantly, all six shades are intermixable and can be whipped up into any colour ‘cocktail’. Which means every client gets a shade of blonde that is 100% individual to them, giving them the blonde look they’ve always dreamed of! Meanwhile you have an unlimited colour palette at your fingertips to play with so you can be the ultimate blonde expert.
Lightning does strike twice as Indola come up with a new generation of not one but two lighteners! Introducing Blonde Expert Premium Bleaching Powder and Meche Expert 5 designed to provide blonde clients with exactly the colour they want without damaging hair.
The Micro Active Technology in the bleach lets tiny lightening molecules penetrate deep into the hair to ensure an even lightening result, delivering eight levels of luminous lift. Its creamy consistency makes it lightning quick and easy to apply while it’s rich, conditioning formula leaves hair glossy and healthy.
Meche Expert 5 has a fast, gentle, ammonia-free lightening system which leaves blonde hair shiny and in great condition while delivering maximum lift. The easy to use, non-drip formula can be used with foils and is perfect both for natural and previously coloured hair.
The new Profession Blonde Expert range is an all-round professional service for every blonde need. If it’s a professional you want on your team look no further than this fashionable, gorgeous blonde expert! Available in all good wholesalers from 15th September 2009.
Prices:
Blonde Expert Hi-Lifting Blonde 1000, 60ml £4.80
1000.0 Natural
1000.1 Ash
1000.11 Intense Ash
1000.22 Intense Pearl
1000.03 Natural Gold
1000.3 Gold
1000.32 Gold Pearl
Blonde Expert Pastels, 60ml £4.80
P.31 Gold Ash (Beige)
P.03 Natural Gold
P.0 Natural
P.01 Natural Ash
P.1 Ash
P.27 Pearl Violet (Rosé)
Lightening range
Premium Bleaching Powder, 450g, £10.95
Meche Expert 5 Extra Lightening Powder, 4x20g, £4.80
Meche Expert 5 Extra Lightening Cream Base, 60ml, £4.80
THESE PRODUCTS ARE AVAILABLE AT ALL GOOD WHOLESALERS.
