Two days. One iconic venue. A bold new chapter for professional hairdressing.
Published:Wella Professionals has revealed plans for what promises to be one of the biggest events on the hairdressing calendar, announcing the launch of House of Wella x TrendVision Award 2026 – an ambitious new concept that brings together its immersive brand experience and iconic hair competition under one roof for the very first time.
Taking place on 14-15 September 2026 at Town Hall by Bottaccio in Camden, London, the two-day event will combine education, inspiration, creativity and competition in a celebration designed to unite the professional hair community.
Set within one of London’s most distinctive event spaces, renowned for blending historic architecture with contemporary design, House of Wella x TrendVision Award aims to redefine the modern industry event experience.
Following the success of its 2025 debut, House of Wella returns with an expanded format, offering two full days of education, innovation and networking opportunities.
Visitors can expect a packed programme featuring panel discussions, industry talks, immersive brand activations, styling experiences and hands-on education from across the Wella portfolio.
As a multi-brand showcase, the event will spotlight the strength and diversity of the Wella family while keeping Wella Professionals at its core.
Highlights include:
Alongside House of Wella, TrendVision Award 2026 will debut a completely refreshed format, transforming the long-running competition into an evening experience that combines live creativity, entertainment and celebration.
Taking place on the evening of 14 September, finalists and guests will enjoy a curated dining experience while watching six live hair shows from some of the industry’s most respected names.
The evening will culminate in a live competitor parade, awards presentation and after-party celebration.
Among the headline artists and teams confirmed are:
In a powerful demonstration of Wella’s commitment to career development, last year’s TrendVision Award winners will also return to the stage as a dedicated show team. Mentored by James Earnshaw, the group will showcase how the competition continues to support professional growth long after the winners are announced.
This year’s UK and Ireland competition categories include:
Recognising complete colour transformations that showcase monochromatic colour, technical excellence, cutting and styling.
Celebrating editorial creativity, texture and styling, supported by monochromatic colour work.
Rewarding exceptional technical skill alongside the ability to tell a compelling transformation story through digital content.
Designed for students and emerging talent, encouraging creativity, innovation and boundary-pushing work.
Entries for TrendVision Award 2026 are now open, with all successful photographic entries progressing directly to the UK and Ireland Final in London on 14 September.
Finalists across all categories will compete live on stage as part of the newly reimagined event format.