Featuring the launch of its first official Primavera Pop-Up Salon in the city.
Published:Schwarzkopf Professional returned as an official partner of Primavera Sound Barcelona 2026, bringing its Festival Salon back to the event and launching its first official Primavera Pop-Up Salon in the city.
Located at the heart of the festival, the Schwarzkopf Festival Salon offered professional styling services to festival-goers, delivered by Schwarzkopf Professional hairdressers including UK Digital Artists Chantelle Jones and Ed Mascarenhas.
It also featured interactive styling experiences and content creation across the festival site, celebrating the brand’s For Every You campaign, which focuses on individuality and self-expression through hair.
A key part of the partnership saw Schwarzkopf Professional collaborate with musician Romy of The xx, with Global Ambassador Lisa Farrall creating the artist’s festival hairstyles throughout the event.
Away from the main festival, Schwarzkopf Professional opened its first official Primavera Pop-Up Salon in Barcelona’s El Born district. Open throughout the festival week, the salon welcomed performing artists, influencers and VIP guests for styling appointments led by an international team of Schwarzkopf Professional ambassadors.
The ambassador team included Lisa Farrall, Sofia Geideby, Lesley Jennison, Nick Irwin and Tyler Johnson.
Schwarzkopf Professional also hosted a dedicated VIP customer space during the festival, featuring a programme of live performances for invited guests. Artists performing included Annahstasia, Spill Tab and Lusillon.
Go behind-the-scenes with Schwarzkopf Pro at Primavera Sound on Instagram @schwarzkopfpro.
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