OSMO Ambassador, Becky Sutherland, shares her fave red carpet looks.
Published:Princess Kate
Timeless soft waves, framing her face.
Why I Love It
This classic look exudes elegance and sophistication, perfect for royal events. This is her power move. Effortless but immaculate. The beauty of these waves lies in their control. They’re not beachy, not overly brushed-out Hollywood curls, but that perfect in-between. The soft side sweep adds natural lift at the roots, while the length blends movement and polish without looking “overdone.” It’s timeless, it photographs beautifully under strong lighting, and itworks for everything from black-tie events to weddings. Basically: if in doubt, do this. This kind of soft, controlled wave is everywhere at the moment. We’re moving away from beach texture and super-set curls towards something more refined and grown-up, hair that feels glossy and intentionally styled but never overworked. It’s modern royal glamour, understated but incredibly considered.
How to Achieve
View this post on Instagram
Carey Mulligan
Chic, sleek bob with a middle part.
Why I Love It
This modern look is polished and complements her sophisticated style. This is minimalism done properly. A sharp, centre-parted bob like this feels incredibly current because it leans into clean lines and healthy shine rather than over-styling. There’s confidence in its simplicity. Right now, we’re seeing a big return to precision cuts, especially bobs that sit neatly at the jaw or collarbone. They frame the face beautifully and put the focus on bone structure and makeup. Carey’s version feels modern and powerful, not fussy, not overworked, just immaculate. It also photographs brilliantly under flash because the sleek surface reflects light evenly. That’s the secret to making a simple style feel red carpet ready.
How to Achieve
View this post on Instagram
Odessa A’zion
Voluminous curls with a playful fringe.
Why I Love It
Her signature carefree curls and fringe add a youthful touch. This is such a great contrast to the sleeker looks on the carpet. There’s personality in it. The curls, the texture, the fringe, it feels expressive and confident rather than controlled. Big curls are having a real moment again, but they’re softer and more touchable than the ultra-defined ringlets we’ve seen in
previous seasons. The fringe gives it that youthful edge, breaking up the shape and adding interest around the eyes. It’s glamorous without feeling try-hard, and that’s why it stands out.
How to Achieve
View this post on Instagram
Emma Stone
Romantic updo with face-framing tendrils.
Why I Love It
This hairstyle beautifully complements her bold fashion choice, adding softness. This is modern romance. Up-dos right now are less structured and more fluid, and that’s exactly what makes this feel fresh. The softness around the face is what stops it feeling too formal.
Those loose tendrils add movement and lightness, especially under strong lighting. It balances bold fashion beautifully because the hair isn’t competing, it’s complementing.
There’s also a quiet confidence in a low, relaxed bun. It feels grown-up but not severe.
How to Achieve
View this post on Instagram
For more info about the recommended hair products, follow INSTA @osmohair.
Inspired by performance artistry and finding a different persona within your personality showcasing your creativity.
View this post on Instagram
Stronger, softer, healthier-looking hair in three minutes.
Published:OLAPLEX the company that pioneered bond-building science and reshaped how the world repairs hair, introduces the next evolution of its iconic treatment with No.3PLUS Complete Repair Treatment, a breakthrough pre-shampoo treatment designed to deliver stronger, softer, healthier-looking hair in just three minutes.
Bringing professional-grade repair into a faster, simpler, more modern ritual that fits seamlessly into real life, No.3PLUS is powered by OLAPLEX’s patented Bond Building Technology™ and its new Damage Defense Cationic Complex.
3 Minute Transformation
No.3PLUS works deep inside every strand, from cortex to cuticle, to rebuild all three bonds- disulfide bonds, salt bonds, and hydrogen bonds- in the hair’s structure, delivering 360° repair for past and present damage, while strengthening hair against future stress.
“Chemical services remain the most significant cause of structural damage to hair, and meaningful repair must begin there. But no one is immune to damage — from heat styling and brushing to environmental exposure, we can all benefit from a healthy hair routine. That’s why bond repair shouldn’t be reserved for extreme damage; it should be a foundational part of everyone’s routine. No.3PLUS represents the next chapter of bond repair by delivering long-term hair health in a format that fits how people live today,”
– Amanda Baldwin, CEO of OLAPLEX.
Used before shampoo on generously wet hair and rinsed after just three minutes, No.3PLUS delivers expert-level repair without heaviness or residue. The formula is protein-free, sulfate-free, colour-safe, and suitable for chemically treated hair, making it easy to incorporate into any routine, for any client, on any hair type. When science leads, transformation follows.
Available at Aston and Fincher, Sally’s.
For more info please visit www.uk.olaplex.com.
View this post on Instagram
No pain, no breakage, just smooth, shiny hair.
Published:When it comes to maintaining healthy, long-lasting extensions, the right brush can make all the difference. Extensions need daily detangling to stay smooth and tangle-free.
Brushing too harshly, or with the wrong tool can lead to pulling, snagging, and unnecessary stress on the bonds. Enter the Olivia Garden Fingerbrush: as gentle as it is effective.
Loved by professionals and clients alike, its flexible, finger-like design and curved body follow the scalp’s natural shape, gliding through the hair without tugging or pulling. No pain, no breakage, just smooth, shiny, healthy hair.
Detangle from root to tip thanks to its unique design, which gives you control and care to look after natural hair as well as extension bonds.
“A good brush is essential for anyone wearing extensions, both in the salon and at home. The Fingerbrush combines flexibility and control, so you can detangle confidently. Both the Double Bristle and Boar & Nylon Fingerbrush is ideal. It moves gently through the hair and around extension bonds without snagging, causing tension or breakage,”
– Amiee Sillis, UK Olivia Garden Educator.
How It Works
The Olivia Garden Fingerbrush is a gentle yet effective brushing experience that protects extension bonds while keeping both extension hair and natural hair looking their best.
For more info please visit www.oliviagarden.eu/en/catalog/hairbrushes/fingerbrush/.
View this post on Instagram
We talk to Freelance extension expert Tracy Roche about buying and running her first salon.
Published:Freelance extension expert Tracy Roche was not actively looking for a salon, when she heard that Kingsgrove Hair & Beauty was available, she reached out to a long-term friend and beautician to bring their dream they had years before to reality.
What attracted you to buying this salon?
After being self-employed for over 13 years and feeling a growing dissatisfaction with the limited potential for growth as I aged. I was struggling to accommodate clients and had no contingency plan for sickness. The salon’s location is conveniently close to my home and in an area that had become more upscale in recent years, was also a major attraction. I also managed to negotiate the purchase at an excellent price; it was an opportunity I could not miss.
Tell us about the salon?
The salon has twelve styling stations, four backwashes and a beauty room. The purchase included all the furniture and styling tools, just not the retail stock or in-salon wet products. We took the entire self-employed team, including the previous owner, it was wonderful that they wanted to stay on and have been great to work with through the transition.
How long did the buying process take?
On recollection I believe it was the end of April that I found out the salon was available for sale. The owner agreed to the sale at the end of May. The initial paperwork was back and forth a few times refining everything. I moved to work in the salon from mid June 2025 ready for the official handover and transfer of money on 1 July 2025.
What did you tackle first?
For my business partner Amber to work from this site we had to address the beauty rooms which consisted of two cramped, misshaped rooms that were not suitable for use. We combined these into one larger space.
We sourced our retail products from a new company that exclusively supports salons and does not sell online and updated the retail displays. Installing TV screens on the walls has helped share information about the exclusive brands we work with.
Additionally, we implemented a new computer booking system and invested in upgrading the hardware too. We are slowly working our way through the salon space updating areas such as installing new Sonos speakers, updating the luxurious backwash chairs with a fresh upholstery and updating equipment and tools throughout. The decorator is booked to freshen everything up.
What’s been the biggest learning curve?
This has to be just how much extra time is required for paperwork, managing social media, updating the website, and ensuring everything is kept current. Another significant lesson has been the importance of delegation within the team. With the addition of a few new employees, I’ve had to accept that I can’t do everything myself and need to delegate tasks according to each team member’s strengths.
What’s worked well for you?
Switching to Eleven products has been a fantastic move. They sell incredibly well with minimal effort, as both our employed and self-employed team members genuinely like them. Additionally, we’ve seen a significant increase in hair extension enquiries since I took over the salon, prompting our newest employee to undergo training in various techniques to meet the demand. Our colour company has also been supportive, providing free education now that our team has grown. I hope this trend continues.
It has a prestigious location in Harrogate… How would you describe your salon?
I would describe the salon as high-end, but with an incredibly welcoming team. I like to think that every client feels special from the moment they arrive until they leave. We strive to make everyone feel appreciated and valued. I am fortunate to have a loyal clientele, and the self-employed stylists have been with the salon for years, retaining their dedicated clients. Situated in the suburbs of Harrogate, we benefit from the bustling area, with new bars, cafes, restaurants, and plenty of housing nearby, which provides free parking and attracts passing trade.
View this post on Instagram
What are your plans for 2026?
Our aim is to continue growing as a cohesive team, regardless of employment status. We have recently brought on board an experienced stylist with a loyal clientele, having been self-employed for over 12 years. Currently, I am focused on planning the educational calendar for the year, as well as organizing training for our apprentice.
Looking ahead, I hope to expand our team further, both with employed and self-employed members, and reestablish the salon as a bustling, successful business. I am particularly excited about growing our extension side of the business and relishing the camaraderie of being part of a team again, including participating in awards.
What’s your advice for someone looking to buy a salon?
I highly recommend considering existing salons that are up for sale. This can save you a significant amount of money on refurbishment costs and, with an existing team in place, you can start earning money immediately. When we took over our salon, we weren’t sure if the existing staff would stay, but thankfully, they all did.
It’s crucial to seek proper business advice, find a great accountant, and familiarize yourself with all the essentials of running a business. Hiring employees can provide better control over the direction of the business. While self-employed team members are great, there’s a limit to the earnings potential you can generate from them.
Additionally, it’s important to find a booking system that doesn’t constantly charge extra fees, so you have a cap on that expense. Remember to make a list of all the ancillary costs associated with running a business.
Follow Tracy for her journey as a new salon owner on socials @tracyrochehair and @kingsgrove_hair_and_beauty.
View this post on Instagram
BHC shapes landmark Small Business Strategy as sector’s voice Is heard at the highest level.
Published:The British Hair Consortium (BHC) has once again proven itself to be the authoritative voice of the hair, barbering and beauty industry, playing a pivotal role in one of the most significant policy reviews affecting small businesses across the UK.
The Business & Trade Committee’s Small Business Strategy has now been published – a landmark report to which the British Hair Consortium made a substantial and influential contribution. Notably, 20% of all respondents to the Select Committee inquiry were hairdressers, barbers and beauty professionals, an extraordinary figure that underlines both the scale of the sector and the power of collective action when the industry speaks with one voice.
“This is the culmination of years of hard work to unify our sector and provide Government with one consistent, credible source of data. It is heartening to see the Committee truly grasp the scale and urgency of the issues our industry faces. We now call on the Government to act decisively and save high street salons before it is too late,”
– Toby Dicker, BHC.
The Committee’s Recommendations Included:
The report also reinforces the urgent need to separate retail and service data, ensuring Government has an accurate picture of the personal care sector so that support is properly targeted. Crucially, it highlights the growing problem of illegal operations and organised criminal gangs taking over high‑street premises, echoing the British Hair Consortium’s long‑standing call for a mandatory register of hair professionals to protect consumers, legitimate businesses and the reputation of the industry.
The British Hair Consortium has done the work, united the sector and delivered the data. The responsibility now lies with Government to act — to protect jobs, safeguard apprenticeships, restore fairness and secure the future of Britain’s high streets before irreversible damage is done.
For more info please visit www.bhc.org.uk.
View this post on Instagram
Fifteen finalists selected to compete for a place.
Published:Led by MOOD Artistic Director Tracey Ann Smith, the MOOD Lifestyle Artistic Team is a creative initiative designed to elevate the brand’s presence and showcase excellence in hair colour, care and styling.
Entrants had to submit a 1-4 minute video sharing insight into their career journey and outlining why they wanted to join the MOOD Art Team. Alongside this, they had to share two examples of their work: one behind-the-chair image and one professional image – or two behind-the-chair images where a professional shoot was not available.
AND THE FINALISTS ARE…
What’s Next
All finalists will now attend MOOD’s blind auditions on 1st March at Blank Space Creative in Nottingham, where they will work to a live creating brief and showcase a captivating cut, colour and style using MOOD products.
“The standard of applications for our MOOD Lifestyle Team has been incredible. I’m so excited to move into the next stage and see our finalists showcase their talent in person,” – Tracey.
The Judges
Finalists will be assessed on cutting, colouring and styling expertise, presentation skills and overall suitability for the MOOD Artistic Team.
Joining Tracey on the judging panel will be industry icons, Marlene Lamont, Owner of Urban Hair Beauty, MOOD Brand Ambassador and Artistic Team Member, Simon Tuckwell, Owner of Blank Space Creative, and Barrie Stephen, Owner of multi award winning salon group, Barrie Stephen Hair.
With anticipation building ahead of the March auditions, MOOD is set to usher in an exciting new era for its Artistic Team.
For more info on the brand, please visit moodhaircolor.com.
View this post on Instagram
The Fellowship’s Winner’s Afternoon Tea was an opportunity to celebrate the winners from the Fellowship’s Luncheon and Awards 2025.
Reunited at the annual celebratory event, which was held for the second time at Browns in Covent Garden, over 60 of the Fellowship’s Art & Commerce, Image Awards and medal recipients were in attendance, being welcomed by familiar faces from the Fellowship Executive Board and Head Office. Guests enjoyed an informal networking session followed by celebratory champagne before being welcomed by President, Ashleigh Hodges.
“The last year has been incredibly memorable for everyone involved within the Fellowship and you have been recognised not only for your passion and success within the industry but for being an integral part of the Fellowship itself,”
– Ashley.
As the organisation moves into its 80th year, the plans that the Fellowship are putting in place today will benefit the industry for years to come… whether it is salons, freelance stylists, hairdressers, or barbers.
“The winner’s afternoon tea is a chance for us to introduce newer faces and allow our team to connect with everyone on a much more relaxed level,” – Barry Stephens, CEO.
Fellowship Scholarships
Awards
Projects
For more information visit www.fellowshiphair.com.
View this post on Instagram
Adir Abergel Styles Jennifer Garner using Denman.
Published:Denman had a moment in the spotlight at the Golden Globes as Virtue® Labs Creative Director and Celebrity Hairstylist Adir Abergel styled award-winning actress Jennifer Garner for the 2026 Golden Globe Awards, using Denman brushes to achieve the look.
View this post on Instagram
THE INSPIRATION: A glamorous ’90s supermodel blowout— full, bouncy, and timeless.
STYLING HOW TO
~ Brush Through: Using a D38 Detangling and Styling Paddle to evenly distribute product.
~ Build Volume: Apply primer at the roots for lift and long-lasting hold.
~ Blow-dry for Body: Rough-dry on medium heat to remove excess moisture. Using a Denman D4 9 Row Original Styler, over-direct sections at the roots while blow-drying to create volume. Smooth the lengths until hair looks shiny and full.
THE LOOK: A deep side part with one side cascading freely while the other is tucked behind the ear, styled into a voluminous blowout with soft movement throughout, luminous shine at the ends, and lifted roots for a polished yet effortlessly glamorous effect.
For more info about the brand, visit www.denmanbrush.com.
View this post on Instagram
The elite education programme designed to foster high level talent.
Published:ALFAPARF Milano Professional’s Architects of Design (AOD) Team is an elite education programme designed to foster high level talent.
Its 2026 team brings together a fantastic mix of 12 hairdressers from across Ireland and the UK who will spend the next year learning from some of the best in the industry.
“It does not matter what stage of career you are at, if you are a hairdresser, it’s important that you never stop learning. This multi-disciplinary programme is designed to not only be inspirational, but to give even experienced stylists the opportunity to upskill and learn new techniques,”
– Stacy Humphrey’s, Head of Education, Xpert Professional.
2026 AOD Team
On the agenda for the year long programme are education days with Brand Ambassadors, inspiration trips to Rome and Milan,and to top it all off, an exclusive two day shoot at the ALFAPARF Milano Academy in London.
For more info about the brand and available opportunities, please visit
www.alfaparfmilanopro.com.
View this post on Instagram
Phorest’s Larissa Hodgins shares her tips.
Published:Mother’s Day does not need to be loud or overly sentimental to be successful. In many cases, quieter, more considered campaigns perform better because they feel genuine.
We caught up with Phorest People Program Manager, Larissa Hodgins to get some advice on nailing your salons’ Mother’s Day campaigns.
How salon owners can balance sensitivity, inclusivity and serious commercial impact.
In the salon and spa world, seasonal moments are more than calendar fillers. They are genuine opportunities to reconnect with clients, drive bookings and remind people why your business matters. Mother’s Day is one of the most commercially powerful dates in the spring diary, but it is also one of the most emotionally complex.
For salon owners, that balance matters. Get it right, and Mother’s Day can strengthen loyalty and increase revenue. Get it wrong, and it risks feeling tone-deaf or transactional.
The good news is that thoughtful marketing does not dilute commercial results. In fact, it often improves them.
View this post on Instagram
Sensitivity builds trust, and trust drives spend
Mother’s Day can be difficult for many clients. Some may have lost their mother, others may be estranged, struggling with fertility, navigating grief, or adjusting to new motherhood. Recognising this reality does not weaken your message, it humanises it.
Simple steps like giving clients the option to opt out of Mother’s Day communications, or flagging content ahead of time on social media, show care and foresight. While a small number of clients may choose not to engage, those who stay will notice the empathy. And loyal clients are far more cost-effective to retain than constantly chasing new ones.
This is where having a strong salon software system matters. Segmenting your database allows you to be respectful and strategic, rather than sending blanket messages that miss the mark.
Inclusivity is not a trend, it is good business
The traditional picture-perfect version of Mother’s Day marketing no longer reflects real life. Families come in many forms, and salons sit at the heart of those communities.
Inclusive messaging such as “celebrate the special women in your life” or “treat yourself or someone you love” widens your appeal without alienating anyone. Using diverse imagery and language helps clients feel seen, which in turn builds emotional connection to your brand. Clients do not just book treatments. They buy into how a business makes them feel.
Speak directly to the women already in your chair
One of the smartest shifts salon owners can make with Mother’s Day marketing is to stop focusing solely on partners and children as the buyer. Mothers themselves are already in your diary.
Encouraging self-treating reframes the occasion in a positive, empowering way. It also removes friction from the booking journey. A woman does not need to wait for someone else to choose the “right” gift, she can book what she actually wants.
Mother’s Day packages that blend relaxation with confidence, whether that’s hair, skin, nails or a combination, tend to resonate strongly and book well when marketed directly to existing clients.
SMS still delivers, when it’s done properly
Looking back at real Mother’s Day SMS and Email campaigns run through Phorest Salon Software, one thing is clear. Targeted messaging works.
The strongest messages share a few key traits. They spoke to a specific audience rather than the full database. They had a simple call to action. They included a clear timeframe, and they made the value obvious, whether through bundled services, shared experiences or vouchers.
Gift vouchers remain a quiet hero. They remove decision-making pressure for the buyer, while locking future revenue into your business, provided they are set up correctly from an accounting perspective.
View this post on Instagram
Community-led thinking elevates your brand
Some salons choose to extend Mother’s Day beyond commercial activity by supporting charities or community initiatives connected to motherhood. Whether that’s donating a portion of takings, offering complimentary treatments, or simply using your own social media platforms to raise awareness, these gestures reinforce your values.
They also position your salon or clinic as part of something bigger than appointments and transactions, which clients increasingly care about.
A commercial opportunity, handled with care
Mother’s Day does not need to be loud or overly sentimental to be successful. In many cases, quieter, more considered campaigns perform better because they feel genuine.
For salon owners, the takeaway is simple. Thoughtful marketing is not a soft option. It is a strategic one. When you lead with empathy, use your data wisely and speak to the clients who already trust you, Mother’s Day becomes not just a sales moment, but a brand-building one too.
And that is where the real value lies.
To request Phorest for your salon, visit www.phorest.com
View this post on Instagram
Its first-ever Dry Shampoo, an extension-safe blend that refreshes added and natural hair.
Published:This block is currently empty. Please add some content.
Refresh your extensions without disturbing delicate bonds, attachment points or compromising adhesive with Remi Cachet’s latest launch.
This isn’t your average Dry Shampoo. This ultra-fine,residue-free mist made from rice starch has been expertly developed by Extension Specialists to refresh hair flawlessly without risking delicate bonds.
Its gentle and build-up free formula absorbs oil and odour to extend styles between washes giving instant lift and freshness. Packed with ultra-fine rice starch, it lifts away oil and odour for a clean, weightless finish. Leaving natural hair soft and manageable, with no stiffness or chalkiness.
View this post on Instagram
Having to wash your hair less, means a longer extension life for clients. Extending time between washing reduces premature dryness and damage on extensions.
Remi Cachet’s Dry Shampoo has been formulated without Sulphates, Parabens and Benzene, so it’s gentle, non-toxic, and safe for regular use. Helping clients to maintain a healthy environment for natural hair growth.
Featuring Remi Cachet’s Signature salon scent, Fresh Orchid Sweetness, it’s available in two shades. Choose between Translucent for blonde, white, and red hair, or Brown for brown, and black hair.
For more information on Remi Cachet’s products, please visit www.remicachet.com.
View this post on Instagram