Celebrates every unique hair fabric and heritage.
Published:Inspired by the vibrant energy and diversity of Rio de Janeiro, the new KCRIO™ Restorative Keratin System by Keratin Complex is a breakthrough innovation that raises the bar for smoothing performance. Built to thrive in humidity, delivering straighter, sleeker, smoother results with luminous, glass-like shine. Formulated without formaldehyde, the system delivers results that last up to three months.
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KCRIO streamlines the smoothing service with a faster, more efficient protocol:
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Designed for clients seeking unmatched straightening power and superior curl reduction. Ideal for busy, active lifestyles, KCRIO delivers same-day styling with zero downtime and long-lasting results that improve with each treatment.
Step 1: KCRIO Pre-Treatment Shampoo
Gently cleanses and opens the cuticle to prepare hair for transformation. The essential first step for achieving straighter, smoother, stronger results.
Step 2: KCRIO Restorative Keratin Treatment
Innovative spray formula with Keratin, Creatine, and MuruMuru Butter delivers superior curl reduction and unmatched straightening power with glass-like shine.
Step 3: KCRIO Reconstruction Masque
Infused with Shea Butter to seal the cuticle, lock in moisture, and prevent split ends. Creates that coveted smooth, glossy finish.
From the brand that built smoothing comes an evolution bold enough to change it!
(Trade Price, up to 11 treatments, KCRIO Kit, £260.00+vat).
For more info follow Insta @keratincomplex_uki.
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Aveda’s limited-edition Earth Month 2026 candle supports clean water projects in Ethiopia through partnership with charity: water.
Published:This Earth Month, Aveda, continues its mission to protect and provide clean water through its partnership with global nonprofit charity partner, charity: water.
Since launching its first Earth Month campaign in 1999, Aveda has supported hundreds of global and local organizations, advancing clean water access and helping protect vital watersheds worldwide. Together with charity: water, Aveda focuses on providing clean water, sanitation and hygiene to people in need — this year supporting communities in Ethiopia through the return of Aveda favorite Light The Way ™ candle.
Through purchases of the limited -edition Earth Month product , joining Aveda’s Earth Month campaign activities, adoption of water-saving habits, or direct donations to charity: water, Aveda is encouraging meaningful community action to raise funds and build awareness for clean water initiatives.
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LIMITED -EDITION LIGHT THE WAY ™ CANDLE
For Earth Month 2026, Aveda reintroduces the Light The Way ™ Vegan Soy Wax Candle , featuring iconic Rosemary Mint aroma crafted with certified organic rosemary, peppermint, spearmint, and other pure flower and plant essences. This 100% naturally derived 1, limited-edition 5oz the candle is designed to revive the mind while refreshing the home.
In honour of Earth Month Aveda will donate 100% of the purchase 2 of every Light The Way ™ candle to charity: water , supporting clean water projects that help provide safe drinking water to communities in Ethiopia . With access to clean water nearby, communities are healthier and have more time to go to school or earn an income.
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NO WASH DAY
On Earth Day, April 22, Aveda invites its community to skip a hair wash as part of the #NoWashDay campaign. By forgoing a hair wash, participants can save an average of 6 gallons 3 of water. Aveda Artists and social media creators around the world will champion the cause by highlighting their no-wash styles featuring no-wash day must have products like Shampowder ™ Dry Shampoo and Scalp Solutions Refreshing Protective Mist , building support and momentum for #NoWashDay and inspiring others to participate.
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AVEDA WALKS FOR WATER
On Sunday, April 2 6, Aveda invites guests, partners, employees, network and anyone interested in this cause to join the Aveda Walks for Water initiative. Recognising that there are people in the world who have to walk an average of 3.7 miles daily to access clean water, Aveda aims to engage participants in a 3.7 mile walk in solidarity, raising awareness for charity: water and emphasising the importance of universal access to clean water. Participants are encouraged to post about their walk on social media using #AvedaWalksForWater to further spread awareness for the cause. Join your local Aveda location on a walk or plan your own outing with family and friends. Small actions can make a big difference, and there is power in every step.
A Continued Mission of Care
Founded on a mission of care, Aveda prioritises environmental responsibility across every part of its business, including vegan, Leaping Bunny Approved formulas; responsible sourcing; responsible packaging; renewable energy manufacturing; and long -standing work to help provide clean water to people in need. Aveda is a certified B Corporation, meeting high standards of social and environmental performance, transparency, and accountability.
Learn more about Aveda’s mission & sustainability initiatives: aveda.com/mission-of-care.
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The Coloraqua 2025 collection was about telling the story of this latest revolutionary colour in imagery, showcasing ever-changing beauty, fluidity, depth, with light reflections. We wanted to capture that sense of movement and serenity in hair and the natural elegance of coloraqua.
CREDITS
Hair – Tracey Ann Smith and assisted by Marlene Lamont
Photography – Jack Eames
Fashion Styling – Magdalena Jacob
Make up – Roseanna Veilin
For more info on the Coloraqua products used, follow @coloraquauk.
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Guided by a philosophy-led approach.
Published:In this article we’re taking a look at the sustainable changes that KEVIN.MURPHY is making to its company.
At the heart of KEVIN.MURPHY’s environmental positioning is a philosophy-led approach rather than hard metrics. Its sustainability platform, “The Choices We Make,” frames the brand’s commitment as an ongoing responsibility to reduce impact across ingredients, packaging and salon practices.
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In this article we’re taking a look at the sustainable changes that KEVIN.MURPHY is making to its company.
At the heart of KEVIN.MURPHY’s environmental positioning is a philosophy-led approach rather than hard metrics. Its sustainability platform, “The Choices We Make,” frames the brand’s commitment as an ongoing responsibility to reduce impact across ingredients, packaging and salon practices.
Ingredients: Cleaner, Consciously Sourced Formulations
The brand places strong emphasis on ingredient integrity, positioning its formulas as both high-performance and environmentally mindful.
The messaging leans heavily into balance (taking from nature while maintaining it), drawing inspiration from cultures that live in harmony with natural resources.
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Packaging: Design-Led Sustainability
Packaging is a key pillar of KEVIN.MURPHY’s environmental strategy, with a mix of innovation and efficiency:
“We have removed and will continue to remove plastics from the oceans and waterways at a 1:1 ratio for our packaging. But we won’t stop there, we will continue to explore new methods, new partners and listen to new ideas to make sure our packaging leaves the smallest footprint possible for the next generation,”
– Laurent Misischi, KEVIN.MURPHY Chief Executive Officer.
Manufacturing and Operations
KEVIN.MURPHY highlights efforts to reduce its operational footprint, including:
It’s a broader attempt to embed sustainability into production, not just product claims.
Salon and Industry Impact
Importantly for the professional sector, the brand extends its sustainability narrative into the salon environment:
This positions sustainability as a shared responsibility between brand and stylist.
Social and Environmental Commitment
The brand also frames sustainability through a give-back model, emphasising:
“In partnership with Reforest’Action, KEVIN.MURPHY has committed to planting 21,000 trees in forests around the United Kingdom over the next three years,”
– KEVIN.MURPHY.
KEVIN.MURPHY’s sustainability story is less about numerical targets and more philosophy, design and incremental change.
From ingredient sourcing to packaging efficiency and salon partnerships, the brand presents a holistic approach, rooted in the idea that better choices at every stage can collectively reduce environmental impact. A perfect fit for this Earth Month’s theme.
For more info about KEVIN.MURPHY’s sustainability goals, visit www.kevinmurphy.com.
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Every PRO Tool is crafted with the stylist’s comfort in mind.
Published:
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The Pro 25 (RRP £13.90/€15.90)
The perfect tool for styling and blow-drying shorter hair, including layers and fringes.
The Pro 33 (RRP £13.90/€15.90)
Ideal for creating full body or smooth blow-dry’s on short to mid-length hair, the 33mm hollow, vented ceramic barrel retains heat longer for faster, salon-quality results.
The Pro 43 (RRP £13.90/€15.90)
Designed to create a volumising blow-dry, the 43mm hollow, vented ceramic barrel retains heat longer for faster, salon-quality styling.
The Mosaic (RRP £9.50/€10.95)
Designed to gently tease out tangles without damaging hair, the Mosaic Brush features ball-tip bristles that stimulate the scalp to encourage blood flow, supporting a healthy scalp. Suitable for all hair lengths.
The Superdry (RRP £13.90/€15.90)
The perfect solution for detangling, blow-drying, and smoothing, designed with both performance and comfort in mind.
The Lollypop (RRP £13.90/€15.90)
Designed specifically for dry styling, brushing out, and precision dressing, this brush combines performance and care for flawless results.
Velvet Crush (RRP £10.50/€11.90) – COMING SOON
Designed for effortless glide through even the most unruly, knotted hair, the Velvet Crush Brush delivers on the ultimate tangle-free experience. Its ergonomic design and flexible bristles provide comfortable detangling while minimising breakage and damage. Suitable for all hair types, including textured and curly hair.
Silk Slider (RRP £13.50/€14.90) – COMING SOON
Elegantly and ergonomically designed, the Silk Slider is perfect for detangling finer hair types while prioritising scalp comfort and health. It stimulates the scalp to encourage healthy hair growth by improving blood circulation and effectively removes product build-up and impurities.
For more information, please contact your ALFAPARF Milano Representative, or visit www.alfaparfmilanopro.com.
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From packaging innovation and tackling salon waste, to building a long-term climate strategy.
Published:In a sector where sustainability messaging can feel as overworked as a back-to-back colour day, Paul Mitchell is leaning into Earth Month with a narrative that blends legacy, measurable progress and crucially ongoing ambition.
Paul Mitchell’s approach shows a brand actively evolving from investing in packaging innovation and tackling salon waste, to building a long-term climate strategy. In today’s salon landscape, that’s exactly what clients and professionals are starting to expect.
Regenerative Roots
At the core of Paul Mitchell’s sustainability strategy is its “Regenerative Roots” platform. It aims to put “people and planet first” while protecting natural resources and supporting communities.
That translates into four key pillars echoed across its ESG commitments:
Packaging
If there’s one area where Paul Mitchell is making tangible, trackable progress, it’s packaging.
The brand reports saving 224 tons of virgin plastic in 2024 by shifting towards post-consumer recycled (PCR) materials.
Meanwhile, across its portfolio:
In practical salon terms, that means less reliance on new plastic and more emphasis on circular materials and refill culture.
There’s also innovation at product level. Solid-format shampoos, recyclable bio-based plastics (including sugarcane-derived packaging), and label redesigns to improve recyclability all point to a brand attempting to rethink the lifecycle of its packaging and not just its aesthetics.
Waste
Through partnerships with organisations like Green Circle Salons, Paul Mitchell is addressing one of the industry’s biggest blind spots: waste. The initiative enables salons to recover up to 95% of their beauty waste, including hair clippings and colour materials.
The brand reports over 91,000 pounds of waste diverted from landfill, alongside growing participation from partner salons.
For an industry historically reliant on single-use materials, that’s a meaningful shift but still one that depends heavily on salon buy-in.
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Carbon and Climate
Paul Mitchell has set a goal of climate neutrality by 2050, with current efforts focused on measurement, reduction and offsetting.
Existing initiatives include:
Nature and Community
Paul Mitchell’s sustainability story also leans into environmental restoration and social impact.
From its solar-powered Awapuhi farm in Hawaii to global tree-planting initiatives, the brand ties its ingredient sourcing and environmental programmes into a broader narrative of regeneration.
Tree-planting partnerships and reforestation pledges (often linked to its Tea Tree line) position the brand within the growing movement towards nature-based climate solutions.
At the same time, partnerships with organisations like Homeboy Recycling highlight a social dimension, connecting environmental action with community impact and employment opportunities.
For salons and stylists, this Earth Month is less about perfection and more about direction. It’s not about ticking every box but moving the industry forward, one measurable step at a time.
For more info about Paul Mitchell’s sustainability goals, please visit www.paulmitchell.com/pages/sustainability.
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Simon Shaw has been named as the 40th President.
Published:Now in its 80th year, The Fellowship for British Hairdressing elects a new President every two years. Simon says he is honoured to be taking over the role as President from Ashleigh Hodges, at this very special time in the Fellowship’s history.
“There’s so much that I want to achieve throughout my presidency from working with further education throughout the UK to develoing our membership across the board,” – Simon Shaw.
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Simon has had a long-standing relationship with the Fellowship, joining very early on his their career and working alongside past Presidents and board members to develop the visibility and integrity of the Fellowship. Through his role as Head of Education for the Fellowship he has been able to showcase what the Fellowship stands for and increase membership and he was instrumental in introducing the very successful Project Men & Media to the Fellowships roster of educational Projects.
Education is a passion of Simon, and in their role as President education will play a pivotal role. Simon’s day-to-day role as Global Artistic Director is one that brings with it a whole host of exceptional qualities both commercially and creatively, key attributes required as part of the President’s role.
For further information on The Fellowship, visit its site: www.fellowshiphair.com.
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Salons and colourists from across the UK and Ireland make the list.
Published:As the world’s longest-running live hairdressing competition marks its 70th anniversary, salons and colourists from across the UK and Ireland have been named as semi-finalists.
Taking place across eight regional locations throughout April, the semi-finals will see finalists compete live in front of industry judges and audiences, with those progressing to the national final announced on the night.
“The L’Oréal Colour Trophy has been celebrating the best colourists in the UK and Ireland for 70 years. It has been part of my life and career for nearly three decades, from watching as a teenager to winning, and now returning as a judge in its 70th year,”
– Rob Eaton, Owner of Russell Eaton Hair Salons, L’Oréal Professionnel Hair Artist & L’Oréal Colour Trophy 2026 judge.
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L’Oréal Colour Trophy STAR Award semi-finalists have also been announced, recognising the next generation of rising talent within the industry.
“I’m looking for that superstar who’s pushing boundaries, who’s forward thinking, who’s going to show us the best colour out there right now,”
– Charlotte Mensah, Hair Lounge & L’Oréal Colour Trophy 2026 Judge.
On the night, guests will experience a live artistic and educational showcase led by industry icon Robert Eaton of Russell Eaton Hair, alongside model presentations from the regional semi-finalists, and the announcement of the stylists progressing to the national final.
The regional heats form part of a nationwide tour marking the L’Oréal Colour Trophy’s 70th anniversary, and its return to regional stages for the first time since 2019. This year’s programme spans eight cities across the UK and Northern Ireland, including Belfast, Glasgow, Leeds, Manchester, Bristol, St Albans, Brighton and London, before a national final brings the country’s top colourists together to compete for the overall title.
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WEEK 1
Monday 13th April – Northern Ireland – Belfast (Titanic Hotel Belfast) – 6:30 pm to 9 pm
Wednesday 15th April – Scotland – Glasgow (The Engine Works) – 6:30 pm to 9 pm
WEEK 2
Monday 20th April – North Eastern – Leeds (The Met Hotel Leeds) – 6:30 pm to 9 pm
Tuesday 21st April – North Western – Manchester (Treehouse Hotel) – 6:30 pm to 9 pm
Wednesday 22nd April – Western – Bristol (Harbour Hotel) – 6:30 pm to 9 pm
WEEK 3
Monday 27th April – Eastern – Sopwell House (St Albans, Hertfordshire) – 6:30 pm to 9 pm
Tuesday 28th April – Southern – Brighton (The Grand Brighton) – 6:30 pm to 9 pm
Wednesday 29th April – London – White City (L’Oréal Academy) – 6:30 pm to 9 pm
For more information on L’Oréal Colour Trophy 2026 and to follow talent through the competition, visit www.lorealcolourtrophy.com.
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Swansea based colourist, Iestyn Griffiths brings with him a strong reputation for beautiful, wearable colour and a growing social media following drawn to his signature blonde work.
From luminous blondes and soft ribbons of dimension to lived-in colour and seamless blends, Iestyn has built a name for creating expensive looking colour that feels fresh and effortlessly wearable in real life. With eight years of hairdressing experience and a Level 3 NVQ-qualified hairdresser, his work combines technical precision with a polished, client friendly finish that looks just as striking in the salon mirror as it does on Instagram.
Iestyn’s chair is all about creating hair that suits the individual. Whether it is a bold transformation or a softer blonde refresh, his focus is always on results that feel modern, tailored and easy for clients to wear every day. That balance of creativity and realism has helped make him a trusted choice for clients looking for colour that is high impact without feeling high maintenance.
“This journey hasn’t always been easy. There have been long days, late nights, self-doubt, and moments where I questioned everything. But I kept showing up, kept pushing, kept believing in my craft and today it all feels worth it. This really is a new era for me, bigger goals, bigger opportunities, and stepping fully into the stylist I’ve worked so hard to become,” – Iestyn.
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Now an OSMO Ambassador, his growing profile has also seen him recognised within the industry, having achieved 2nd place Stylist of the Year 2023 and finalist status in 2024. Alongside that recognition, his social channels continue to showcase the kind of glossy, blended blonde transformations that have become a calling card in his work, reinforcing his reputation as a colourist with a flair for creating colour that’s aspirational and achievable.
For more info follow @osmohair, or @iestyngriffithshair.
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Announces new impact milestones alongside its participation in the UK’s leading beauty recycling campaign.
Published:Through its annual Sustainability Certificates, Scrummi provides salons with verified data demonstrating the realworld environmental and operational impact of switching from traditional towel laundering to 100% biodegradable, single-use professional towels.
Across Scrummi partner salons in 2025, the transition delivered significant results:
• 15 million litres of water saved
• 3.5 million kg of CO2 emissions avoided
• 48% reduction in transport footprint
• Thousands of staff hours reclaimed from laundry tasks
• Substantial savings in water, energy, labour and detergent costs
These results reflect real usage data across Scrummi salons, underscoring how small operational changes can drive meaningful environmental progress without compromising hygiene, performance or client experience.
Traditional salon laundry is a major consumer of water, energy and chemicals.
With a single wash using up to 150 litres of water, daily towel laundering across thousands of salons creates a significant environmental burden.
By removing laundry from routine operations, salons can dramatically reduce resource consumption while improving efficiency.
Sustainability as a Professional Standard
Sustainability is increasingly shaping client expectations and business decisions across the professional beauty sector. With growing demand for responsible practices, salons are seeking solutions that align environmental responsibility with commercial performance.
Scrummi’s compostable towel solutions support professionals across hair, beauty and skin services by:
• Reducing water and energy consumption
• Minimising chemically contaminated wastewater
• Supporting carbon reduction goals
• Simplifying operations and lowering overhead costs
• Providing certified compostable professional consumables
Supporting National Beauty Recycling Efforts
In March, Scrummi will support the Great British Beauty Clean Up 2026, a nationwide initiative led by the British Beauty Council through its Sustainable Beauty Coalition to improve recycling access, reduce beauty waste and advance circular practices industry-wide.
Taking place during B Corp Awareness Month, the campaign aligns brands, salons, spas and retailers around shared sustainability goals, including improved recycling infrastructure, take-back programmes and education around hard-to-recycle beauty packaging. As part of its involvement, Scrummi will collaborate with industry leaders, support recycling awareness and provide solutions to help professional businesses reduce waste within daily operations.
Circular Solutions for the Professional Beauty Sector
Scrummi’s broader sustainability initiatives include:
• 100% biodegradable product ranges for professional use
• Waste reduction strategies across operations
• Professional beauty recycling support through MyGroup Recycling Bins
• Eco-conscious packaging innovation
• A public beauty recycling drop-off point at Scrummi HQ in West Malling
These initiatives are designed to help salons and spas meet growing sustainability expectations while strengthening operational resilience and client trust.
A Practical Path to Sustainable Beauty
Scrummi’s approach is built on a simple principle: sustainability should be measurable, achievable and commercially viable for professional businesses. By combining verified impact reporting, compostable professional products and active support for national recycling initiatives, Scrummi continues to help hair, beauty and skin professionals transition toward lower-impact, future-ready salon operations.
Scrummi’s new impact milestones alongside its participation in the UK’s leading beauty recycling campaign, reinforce its mission to make sustainability practical, measurable and profitable for professional hair, beauty and skin businesses.
For more information on its sustainability practices, please visit www.scrummi.com.
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Expert Insights for Adding Warmth and Radiance to Every Hair Color
Published:Around this time of the year, hair becomes a canvas for light, warmth, and natural flow. JOICO Glow Warm makes warm tones personal and wearable, giving stylists the flexibility to enhance every shade.
Warm colour doesn’t just flatter; it refreshes dull tones, adds depth, and brings instant radiance. Selecting the right warm shades is as much about technique as it is about colour, so let us turn to the JOICO experts.
By Bona Jorg, JOICO Creative Color Ambassador & Blonde Life Ambassador
Warm blondes are a stylist’s playground, offering endless opportunities to add depth, radiance, and subtle contrast. Shades like honey blonde, golden blonde, and peach blonde can instantly lift a look, giving hair a luminous, sun-kissed quality that catches the light.
It’s not just about brightness; it’s about enhancing the client’s natural features.
Warm tones can intensify green eyes or make blue eyes pop, while adding richness to the hair without overwhelming the skin tone. Blonde shades like champagne or vanilla buttercream are perfect for softening cooler undertones, while warmer options like honey or peach bring vitality and warmth to neutral skin tones.
What’s exciting about working with warm blondes is the versatility: subtle warmth can be layered for a natural sun-kissed finish, or combined with highlights and balayage for multidimensional, editorial-ready colour. Every strand has the potential to glow, creating hair that’s radiant, wearable, and full of natural flow, the perfect canvas for spring and summer.
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By Bona Jorg, JOICO Creative Color Ambassador & Blonde Life Ambassador
There’s something magnetic about red tones; they give hair depth, vibrancy, and a natural glow. Strawberry, copper, and auburn tones reflect light, adding dimension and richness.
Choosing the right red tone is all about personalising warmth.
For warm undertones, shades like copper and strawberry create contrast and brightness that feel natural and look radiant. Neutral skin tones can carry richer terracotta and auburn shades, adding depth without overwhelming the complexion. Even cooler undertones benefit from a controlled pop of warmth; strawberry and red velvet enhance vibrancy while keeping the look balanced.
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Warm reds also complement eye colour beautifully: layered strawberry or copper highlights make green and hazel eyes pop, while deeper auburns bring out the depth in blue eyes. Clients immediately notice the difference and how flattering these warm tones are to skin.
By Valentina Malta, JOICO ICE Member, and Next Gen Member
Working with warm brunette tones is where you really get to play with depth and dimension. Shades like caramel, chocolate, hazelnut, deep mocha, or sun-kissed brunette give hair richness that feels natural but catches the light in just the right way. It’s amazing how a touch of warmth can make hair look and feel instantly revitalised.
When selecting a shade, I always consider the client’s skin and eye colour.
For warmer undertones, caramel brings a gentle lift and soft glow. For cooler undertones, chocolate, hazelnut, or deep mocha add richness and dimension without tipping into brassy tones. It’s all about balance; the warmth enhances, rather than overwhelms.
Warm tones are also perfect for refreshing dull or faded colour. They restore softness, shine, and a healthy bounce, whether layered subtly or used in more prominent highlights for extra dimension. The effect is hair that feels nourished, looks luminous, and moves naturally. Clients notice the results instantly: the colour feels tailored, flattering, and effortlessly vibrant.
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Want to recreate the Glow Warm shades? Find the products at www.joico.com.
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BHBD has appointed ADSN Solutions Ltd to lead its UK distribution, strengthening the availability of sustainable and salon-focused hair solutions across the country.
Founded with a mission to combine luxury with responsible sourcing, the UK launch marks a major milestone in the brand’s international growth strategy.
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“We are thrilled to welcome BHBD Extensions into the UK market and to be
entrusted with their distribution. BHBD’s commitment to quality and sustainability mirrors our own values at ADSN. We believe that stylists and clients alike will be impressed by the performance, range, and ethical foundations of these products. Together, we aim to elevate the standard of hair extension offerings across the UK,”
– Daniel Rose, Managing Director ADSN Solutions Ltd.
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BHBD Extensions will be available through leading salons and professional partners across the UK. For more information, please visit www.bhbd.co.uk and follow @BHBD.UK on social.
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