Ashton will oversee customer business development, marketing and education.
Published:HB Collective, the exclusive distributor of Great Lengths in the UK and Ireland, has appointed James Ashton as Commercial Director.
Ashton joins the business with more than 20 years’ experience across the FMCG, beauty and professional hair sectors. Most recently, he served as Operations Director within the aesthetics industry, where he led commercial growth strategies, operational performance and multi-site clinic and education businesses.
In his new role, Ashton will oversee customer business development, marketing and education as HB Collective continues to expand Great Lengths’ presence across the UK and Ireland. His remit includes strengthening salon partnerships, supporting education initiatives and driving the next phase of growth for the premium extensions brand.
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Commenting on the appointment, Mark Davison, CEO of HB Collective, said: “I’m very pleased that James Ashton has joined HB Collective as our new Commercial Director. His appointment marks an important step in strengthening our commercial capability and accelerating the growth plans set out in our three-year strategy. I’m excited about the impact this will have as we continue to scale the business.”
Ashton added: “I’m incredibly excited to be joining HB Collective and Great Lengths at such an exciting time for the brand.
Great Lengths has an exceptional reputation within the professional industry, not only for quality and innovation, but for the education and support it offers salons. I’m looking forward to working closely with the team and our salon partners to continue building opportunities for growth, elevate the extensions category and support salons in delivering premium services and client experiences.”
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