Phorest Launches AI Edition to Help Salons Deliver More Personalised Client Experiences

Phorest has unveiled its latest software release, Phorest Collections: AI Edition, introducing a suite of AI-powered tools designed to help salons, spas and clinics streamline operations while enhancing client relationships.

Available across the UK and Ireland, the new collection focuses on reducing administrative workloads and improving efficiency, allowing teams to spend more time delivering personalised services and building client loyalty.

The Launch Includes 3 Key Features

Cheatsheet AI

Automatically summarises client history, preferences and previous conversations, helping teams prepare for appointments and identify retail and service opportunities.

Front Desk AI

A virtual assistant that manages appointment requests and customer enquiries via SMS and WhatsApp, operating around the clock.

WhatsApp Integration

Enabling businesses to communicate with clients through one of the world’s most widely used messaging platforms.

According to Phorest, Front Desk AI can currently resolve up to 89% of client conversations without requiring human intervention, helping businesses manage increasing client communication demands while maintaining service standards.

“At Phorest, we believe AI should support the people at the heart of this industry, not replace them. These tools are designed to automate repetitive administrative tasks so teams can focus on what matters most, delivering exceptional client experiences,”
– Ronan Perceval, CEO of Phorest

Salon businesses already using the technology report improvements in both operational efficiency and appointment preparation.

Geri P, Salon Director at House of Sassoon

Cheatsheet AI feature helps her team maintain stronger client relationships by recalling personal details and previous conversations, while also supporting retail recommendations.

Kelly Irvine, Flagship Business Manager at Dermalogica

The technology has helped therapists prepare more effectively for appointments, supporting the brand’s commitment to personalised client care.

Mike Messenger, Salon Director at Ed’s Hair in Bramhall

Front Desk AI has helped the business manage client enquiries more efficiently, giving the team more time to focus on service delivery.

The launch reflects a growing trend towards practical AI adoption within the professional hair and beauty sector, with technology increasingly being used to improve business performance while supporting personalised customer experiences.

For more information on Phorest Collections: AI Edition, visit Phorest’s AI features hub.

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