Recognising its approach to supporting salon owners through technology and customer service.
Published:Salon software provider Phorest has won gold in the Best B2B Customer Experience – Small Business category at the Ireland Customer Experience Awards, recognising its approach to supporting salon owners through technology and customer service.
The awards ceremony took place at the Royal Marine Hotel in Dún Laoghaire, Dublin, recognising organisations that demonstrate high standards of customer care, trust and service innovation.
Phorest, which provides salon, spa and clinic management software to more than 12,000 businesses worldwide, was recognised following a judging process that highlighted its combination of AI-driven product innovation and a customer-focused service philosophy.
A key element of Phorest’s approach is its Seirbhís Go Hiontach philosophy, an Irish phrase meaning “Wonderful Service”.
The company uses its SgH score to measure customer interactions, embedding the principle throughout its global recruitment and training processes. The aim is to deliver a personalised service experience for salon, spa and clinic owners, drawing on the Irish tradition of hospitality.
The award follows a strong year for the Dublin-headquartered company, which has also achieved B Corp certification and received a bronze award for Best Customer Service at the eir Business Awards Ireland.
Phorest’s award-winning entry highlighted several customer service performance figures, including a Net Promoter Score (NPS) of 69 globally and 72 in Ireland.
The company also reported platform uptime of 99.999% and a 61.33% reduction in customer support resolution times following the introduction of new live chat functionality.
These developments reflect the role that technology can play in improving the experience of salon owners who rely on management software to support their day-to-day business operations.
Commenting on the award, Niamh Greaney, director of customer success UK & Ireland at Phorest, said: “Taking home the Best B2B Customer Experience – Small Business award is a massive milestone for us.”
She added that the company’s service approach was driven by its commitment to “going above and beyond to create magic moments for the businesses who trust us with their livelihoods”.
Greaney said the recognition reflected the work of Phorest’s global team and the salon owners who contribute to its community.
Phorest has also demonstrated its commitment to the salon community through its flagship Phorest Summit, which recently marked its tenth anniversary in Dublin, attracting 650 attendees from around the world.
The company continues to develop AI-powered tools, including CheatSheet AI and FrontDesk AI, designed to support salon, spa and clinic teams rather than replace staff.
The award highlights Phorest’s focus on combining technological development with customer relationships, as software providers continue to develop tools intended to help salon businesses operate more effectively.
For more information, visit phorest.com.
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