Part of the brand’s Style & Finish collection.
Published:JOICO has expanded its Dream Blowout Glass 72hr Frizz Fighter range with the launch of a new 500ml size, designed for professional salon use and clients looking for longer-lasting styling support.
Part of the brand’s Style & Finish collection, the heat-activated spray is formulated to deliver smooth, glossy blow-dries while providing up to 72 hours of humidity resistance and frizz control. It also offers heat protection up to 204°C and helps reduce breakage, leaving hair with a glass-like finish.
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Bruno Marc Giamattei, JOICO EMEA Creative Director, said: “Hair with mirror-like shine is the perfect partner for luxuriously vibrant colour, showcasing the shine and health of the hair. Dream Blowout Glass 72hr Frizz Fighter has become a staple for achieving glossy, glass-like hair that feels elegant and luxurious.”
Celebrating luminous tones, healthy shine and personalised colour services, Warm, glossy colour is taking centre stage for 2026 as JOICO unveils its latest trend campaign, Glow Warm.
The formula features JOICO’s SmartRelease® Technology, which gradually delivers rosehip oil, arginine and keratin to help strengthen, repair and protect hair from the effects of daily styling, alongside sea kelp to help replenish moisture and nourish the hair.
Suitable for both salon professionals and retail clients, the product is now available in both 200ml and 500ml sizes.
For more info please visit www.joico.eu, or follow @joicoeurope on Instagram.
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