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Evolution of the Color Shine Effect

ALFAPARF Milano Professional shares its latest innovation.

Published: 12 January 2026

The new ammonia and MEA-free permanent hair colour uses a formula with carefully selected dyes to offer a natural-looking, luminous colour result with radiant tones.

Colour Lamination Technology Patented in the US and Italy, is the innovative core of Evolution of the Color Shine Effect. A new alkalising agent replaces ammonia and MEA, those most commonly used in the market. It works in combination with an emollient oil to preserve the cosmetic feel of the hair during the colouring process.

For a colour service without compromise, Evolution of the Color Shine Effect guarantees: natural-looking grey hair coverage that minimises the regrowth effect, lightening up to 3 levels and luminous colour result with radiant tones.

Exceptional Performance

LAMINATION EFFECT: hair appears up to 6 times shinier from the first application, thanks to the lamination effect of Evolution of the Color Shine Effect.
SHINE: up to +73% shine from the first application.
HAIR RESISTANCE: up to +59% resistance to breakage.
HAIR INTEGRITY: 5 x hair integrity.
COMBING: the hair is 78% easier to comb from the first application.
COLOUR FADE: Up to +94% color retention after 12 washes.
BONDING PERFORMANCE that creates a protective film around the hair during the colour service.

Exclusive technologies provide protection for both hair and colour. Blue Light Protection (protects the colour from blue-light damage), and Anti – Pollution (to counteract the unwanted effects of pollution) feature in evolution of the Color and Semi di Lino. In addition Evolution of the Color also features UV Protection System: to counteract UV light-induced colour loss, and Color Guard Technology Patented in the US and Italy: for longer-lasting colour.

Good To Know

Formula is free from ingredients of animal origin or derivation.
The colour chart features 55 shades.
The Evolution of the Color Shine Effect packaging was designed to have the lowest possible environmental impact. Made from 90% recycled paper, tubes are produced using 100% recycled aluminium, and a QR code on the boxes replaces paper instruction sheets.

The Evolution of the Color Shine Effect Campaign
It was created in collaboration with Global Creative Director, Rudy Mostarda, who unveiled the new Make it Real collection, inviting us to celebrate each person’s unique identity, transforming hair into a true form of self-expression. New cuts and colours for a contemporary style that blends creativity and imagination, turning our desire to shine into reality.