L’Oréal Professionnel Paris responds to rising demand for hair UV protection.
Published:As consumer awareness around hair health continues to grow, L’Oréal Professionnel Paris is spotlighting the importance of UV protection for hair ahead of the summer season, following a reported surge in online interest around “hair UV protection”.
While SPF has long been considered a non-negotiable part of skincare routines, hair protection is now becoming an increasingly important part of consumers’ beauty conversations, with searches for hair UV protection reportedly rising by more than 32 per cent in recent days.
According to L’Oréal Professionnel’s Scientific Advisor, Rebecca Smart, UV exposure can have a significant impact on the condition and integrity of the hair fibre.
“Sunlight primarily targets the cuticle, or the outer layer of the hair,” she explains. “If the cuticle becomes extremely damaged, the inner cortex is exposed.
This leads to a weakening of the hair’s essential cross-linkages, which ultimately causes visible breakage and split ends.”
Smart also notes that dryness, rough texture and increased tangling can all be signs of UV-related hair damage, caused by raised and compromised cuticles.
The concern is particularly relevant for colour clients, with UV exposure known to contribute to fading and dullness. Adam Reed says professional protection products should now be considered part of every summer haircare routine.
“Maintaining healthy, vibrant hair colour requires protecting it from the damaging effects of UV exposure, which can open the cuticle and lead to dullness and fading. While a physical barrier like a hat is the best solution, incorporating the right professional products into your routine provides a significant line of defence,”
– Adam Reed.
To support salons and consumers during the summer months, L’Oréal Professionnel is highlighting its Metal Detox High Protection Leave-In Cream. Formulated with UV filters, the leave-in treatment is designed to help protect hair against UV-induced damage while also offering heat protection up to 230°C/450°F.
Additional benefits include up to 72 hours of hydration and anti-humidity protection, making it suited to both holiday and everyday summer haircare routines.
The Metal Detox High Protection Leave-In Cream is available via the L’Oréal Partner Shop
and selected retailers, with an RRP of £32.50.
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