Multi-award-winning hairdresser and owner of Benny & Co Hair Studios.
Published:An award-winning stylist and founder of Benny & Co. Hair Studios in Knutsford, Jamie is recognised for his creative colour expertise and passion for education. In his new ambassador role, he will collaborate with ALFAPARF Milano Professional to inspire stylists through education, events, and creative projects across the UK and Ireland.
“Jamie has been a brilliant Guest Artist and inspirational salon owner, since he joined the brand in 2024. He’s a true multi-talented all-rounder whose passion, ethos and dedication to hairdressing perfectly fits with ALFAPARF Milano Professional’s values. It’s been incredible to see his salon go from strength to strength since opening, while he still remains dedicated to both his local community, hairdressing community and of course his young family. We are very proud to have him as an Ambassador for the brand and look forward what the future holds,”
-David Donnellan, ALFAPARF Milano Professional.
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For Jamie, it represents a shared vision built on craftsmanship, community, and authenticity.
“What drew me to ALFAPARF Milano Professional was how much their values mirror ours at Benny & Co—education, individuality, suitability, and community. Every product feels considered and elevated, allowing me to deliver luxury results that my clients truly feel. This role allows me to share what I love most — the power of colour to transform, express individuality, and elevate the craft of hairdressing,” – Jamie.
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Education remains central to Jamie’s philosophy — a value deeply embedded within Benny & Co and ALFAPARF Milano Professional. Being an ambassador for ALFAPARF Milano Professional is an incredible opportunity, Jamie is looking forward to inspiring others to explore colour confidently and creatively.
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For more info please visit www.alfaparfmilanopro.com.
