From a golden, glistening blonde celebrating its Californian roots, to a multi-dimensional brunette shade.
Below JOICO talk us through the trends, and share the colour technique and formulas.
Paying homage to JOICO’s Californian roots, this golden, glistening blonde is beaming with health. Lighter ribbons are blended throughout a darker blonde base for a sun-kissed effect where the sun would naturally hit the hair. Ensure the highlights are placed strategically throughout the hair for that glowing, glossy, luxurious effect. Adding a super subtle shadow root will add depth and dimension to the look.
Color Technique
Working from her natural level 6 base, we applied a combination of highlighting and root blending techniques to create contrast and movement, resulting in a beautifully dimensional look with highs and lows. We completed the look with a custom toner to refine and enhance the overall tone.
Root Blend
JOICO LumiShine Demi-Permanent Liquid 20 ml 9NWB + 15 ml 7NWB + 30 ml 9G + JOICO LumiShine 5 Volume Crème Developer (1:1)
Highlights
JOICO Blonde Life Lightening Powder
– with JOICO LumiShine 10 Volume Crème Developer (1:1.5)
– with JOICO LumiShine 5 Volume Crème Developer (1:1.5)
Toner
JOICO Blonde Life Demi Gloss 10G + 5 Volume Coconut Oil Developer (1:1)
Styling Technique
Our top tool for achieving big, bouncy hair is the JOICO JoiFULL Volumizing Styler – work 1 – 2 pumps evenly throughout clean, damp hair and blow-dry to activate fullness and lift.
Follow-up with a styling iron throughout the mid-lengths to create beach-ready waves. For this look, a messy ‘lived-in’ finish with lots of texture, so don’t worry about the waves being too uniform!
To lock in your look, use JOICO Humidity Blocker+ Protective Finishing Spray – formulated with humidity-busting ingredients, this product guarantees a 24-hour shine-shield for frizz and static protection.
Dark, rich, and seductive – this alluring brunette lures you in. Full of depth and dimension, this multi-dimensional shade has a cooler base with smoky undertones. A luxuriously expensive-looking hue that oozes sophistication and elegance.
Colour Technique
JOICO Lumishine Demi-Permanent Liquid Colour was applied to damp hair to enrich the radiance of her natural level 4 deep brown hair, enhancing both depth and luminosity.
Colour Formula
JOICO LumiShine Demi-Permanent Liquid Color ½ 6NWB + ½ 4NWB with JOICO Lumishine 5 Volume Crème Developer (1 : 1)
Styling Technique
Apply JOICO JoiWhip Firm-Hold Design Foam to clean, damp hair. The perfect product for building body and shine in one airy ‘poof’ of protection.
Curl the hair tightly with a curling iron to create body and volume. Don’t forget your heat protectant – we love JOICO Heat Hero Glossing Thermal Protector! Instantly delivering a shield between your hair and any thermal-styling tool in your repertoire; this product infuses and fortifies hair with a healthy, glossy sheen that locks out dulling pollutants.
This super rich yet creamy brunette gives the hair a truly mesmerising shine, showcasing the hair’s health. This palette of gorgeous mocha, espresso and caramel tones are the key to achieving that perfect, timeless brunette allure. When paired with a voluminous, bouncy blow-dry, each individual shade gets its chance to sparkle!
Colour Technique
Starting from her natural level 5 base with existing highlights between levels 7 and 9, we created dimension using a highlighting and toning technique.
Colour Formula
Lightening Formula
JOICO Blonde Life Lightening Powder mixed with JOICO LumiShine 10 Volume Crème Developer (1:1.5)
Toning Formula
JOICO LumiShine Demi-Permanent Liquid ½ 7NA + ½ 6NWB + JOICO LumiShine 5 Volume Crème Developer (1:1)
Styling Technique
Apply JOICO JoiWhip Firm-Hold Design Foam to damp hair, achieving crunch-free volume that doesn’t weigh the hair down. Our secret weapon for the perfect bouncy blow-dry!
For this look, we recommend teasing the crown to achieve that effortlessly voluminous look and use a large barrel round brush to blow-dry the hair.
Lock this look in with JOICO Body Shake Dry Texturising Finisher, a buildable texturising spray that’s never stiff or sticky, helping you to achieve the volume and lift that you desire.
Bold, vibrant, fiery – this shade is the ultimate powerhouse red. The perfect colour companion to show off luxuriously shiny hair, this fade-resistant red commands attention in any room.
Colour Technique
To achieve a vibrant, solid red on this bold silhouette, we applied JOICO LumiShine Permanent Crème Color 6RR with JOICO LumiShine 10 Volume Crème Developer (1:1)
Colour Formula
JOICO LumiShine Permanent Crème Color 6RR with JOICO Lumishine 10 Volume Crème Developer (1:1)
Styling Technique
Start with JOICO JoiWhip Firm-Hold Design Foam on damp hair. This mousse builds extraordinary, crunch-free volume and hold; delivering the va-va voom factor every time.
For heat protection when styling, we recommend using the JOICO Heat Hero Glossing Thermal Protector – a must-have for healthy, glossy hair that’s shielded from effects of heat-styling tools!
After styling, follow-up with the JOICO Colorful Glow Beyond Anti-Fade Serum – our secret weapon for that extra dose of colour vibrancy.
CREDITS
Hair – JOICO EMEA Creative Team
Art Direction – Bruno Marc Giamattei
Photography – Jamie Blanshard
Products – JOICO Europe
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