PFW SS26: Chloe X Authentic Beauty Concept

CHLOÉ AND AUTHENTHIC BEAUTY CONCEPT UNITE IN A CELEBRATION OF NATURAL CONFIDENCE

A natural, lived-in look, effortlessly refined and full of movement, perfectly complements Chloé’s spring-summer energy. The ‘Entre Deux’ collection defined by lightness, freedom, and the poetic balance between structure and ease.

“When you think of Chloé, it’s that very effortless chic, that French cool, slightly bohemian spirit. It’s about confidence without being over-considered.” This philosophy aligns seamlessly with Authentic Beauty Concept’s ethos, which celebrates authenticity, texture, and the unique beauty of every woman,” – Hanlon.

“It’s all about celebrating the models’ natural kind of beauty and the natural texture of their hair. It could almost look like they’ve just walked from the street through the show,” – Hanlon.

Step By Step 

• Prep: Mist the Flawless Primer onto clean hair to detangle and calm fluffiness. Avoid over-brushing; use fingers or a wide-tooth comb to preserve the natural texture.
• Volume: Work Amplify Mousse around the hairline, then hand-dry to encourage a soft, natural bend. Layer a second small application where extra lift is needed.
• Texture: Apply Airy Texture Spray underneath the back sections to create a soft, static, pillow-like texture that adds movement and natural lift.
• Definition: With fingertips, smooth Solid Pomade along the hairline for a subtle, dewy sheen that contrasts the dry texture through the back. Use less on fine hair, more on fuller textures.
• Finish: Loosen with fingers or a comb to break up the shape, then mist Working Hairspray over the back to tame strays and hold the cloud-like volume in place. Finish with a touch of Strong Hold Hairspray to lock in the movement.

By extending its partnership with Chloé and welcoming Paul Hanlon as lead hairstylist, Authentic Beauty Concept continues to champion uniqueness, natural sophistication, and modern ease at Paris Fashion Week.

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Further information is available at www.authenticbeautyconcept.com.