Six haircare gift sets inspired by the theatrical heritage of Milan.
Published:Alfaparf Milano Professional’s Semi di Lino Holiday 2026 collection brings together six haircare gift sets, each celebrating a different artistic expression through illustrated packaging by Italian artist Pierluigi Longo.
For its 2026 holiday collection, Semi di Lino takes inspiration from Milan’s rich cultural and theatrical heritage, exploring the relationship between performance, emotion and artistic expression.
Titled Milano on Stage, the collection celebrates the city’s identity as a global centre of creativity and reinvention, with six gift sets designed around the drama and glamour of the theatre.
The packaging has been illustrated by Italian artist Pierluigi Longo, whose work combines vintage influences with a contemporary aesthetic. Having collaborated with some of Italy’s most prestigious theatres, Longo draws on theatrical storytelling, structural harmony and dynamic composition to reinterpret classic artistic themes.
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The collection is built around six theatrical acts, each representing a different emotion and haircare range.
Each gift set combines a tailored Semi di Lino haircare routine with complementary packaging inspired by a particular theatrical performance.
The Diamond gift set for normal hair | RRP £36.90:
The Moisture gift set for dry hair | RRP £39.90:
The Reconstruction gift set for damaged hair | RRP £39.90:
The Smooth gift set for rebellious hair | RRP £39.90:
The Density gift set for thin and ageing hair | RRP £37.50:
The Curls gift set for wavy, curly and coily hair | RRP £39.90:
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With its combination of artistic packaging and six targeted haircare routines, the Semi di Lino Holiday 2026 collection offers salons a seasonal retail opportunity that brings together gifting and professional haircare.
For further information, visit alfaparfmilanopro.com or contact your Alfaparf Milano Professional sales representative.
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