Your blooming bottom line

Your clients trust you to transform their look and help keep their hair in optimal health. It’s trust that translates into loyalty (and profit), so why not deepen that relationship by championing the products you love and use with your clients.

Award winning hairdresser and Denman Creative Sharon Malcolm has great success with retail and says:

The tools and the products we sell in the salon are an integral part of the service we offer to clients. It’s what we use on our own hair after all and it’s part of the home styling and aftercare advice we offer. We ONLY promote and sell the brands we believe in and our clients trust that.”

Sharon has great success with Denman’s Original Styler brushes plus the Thermoceramic radials and the much-loved paddle brushes. Denman now offers counter displays and retail packs for salons interested in growing their bottom line. Retail packs of the iconic Denman D4 9 Row Original Styler (the perfect all-rounder) are exclusively available for salon retail in three colours/prints – original black, pink/red logo print and the newly launched Blue Belle print. Salons picking up a bundle can achieve up to 40% profit (inc VAT) per brush.

Go to D4 Retail Packs | Salon Retail Opportunities| Denman Brush – Denman UK to find out more.

Sharon’s top tips for great salon retail

• Only sell what you believe in.
• Place the products and tools you use on the workstation and talk about them!
• Make sure everyone in the salon is knowledgeable and can show how the products and tools are used.
• Lean into the Christmas season each year and stock up!