A professional colour range that’s designed to deliver vibrant colour.
Published:First launched in 2016, JOICO LumiShine has become a colour range for professionals looking to create vibrant, glossy results while prioritising the condition of the hair. The collection spans permanent and demi-permanent colour, with shades ranging from reds and brunettes to blonde tones.
At the heart of LumiShine is ArgiPlex™ technology, featuring Quadramine® Complex. The range uses a low-ammonia formulation and is designed to infuse hair with moisture while improving softness and shine. JOICO says colour and shine can last for up to 30 shampoos.
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The LumiShine Repair+Color Permanent Crème Color range offers more than 70 shades, with a low-ammonia formula designed to provide colour longevity and vibrancy alongside 100% grey coverage.
The formulation uses ArgiPlex™ Technology to help repair damage, retain moisture and support healthier-looking, colour-treated hair.
“JOICO LumiShine® delivers depth, dimension, and predictable results that you can rely on. Every product in the collection is created with the same goal in mind… to help you deliver the healthiest, most gorgeous hair imaginable,”
– Bruno Marc Giamattei, JOICO EMEA Senior Creative Director.
The LumiShine LUMI10 Permanent Crème Color range is designed for colourists looking for faster services, offering 100% grey coverage in 10 minutes through JOICO’s Quick Coverage System™.
The range includes more than 20 pre-blended permanent shades and is designed for root touch-ups and other services where speed is important. JOICO also says the formulation helps reduce breakage and restrengthen the hair, while delivering the wider benefits of the LumiShine range, including up to twice the shine.
For clients looking to refresh colour, add shine or tone the hair, LumiShine Demi-Permanent Liquid Color provides an ammonia-free option.
Its balanced pH and translucent colour deposit make it suitable for glazing, toning and refreshing mid-lengths and ends, particularly where hair is dry, frizzy or showing signs of damage. The range contains more than 50 shades and can also be used for grey blending.
“JOICO LumiShine® Demi-Permanent Liquid Color is my go-to for achieving glossy hair that outshines, whilst adding impactful dimensions that you can count on,”
– Dan Spiller, JOICO EMEA Color Ambassador.
The LumiShine YouthLock Permanent Crème Color range has been formulated with Bond-Building ArgiPlex™ and a blend of collagen, Buriti Oil and amino acids. It is designed to help hair feel rejuvenated while supporting body, movement, manageability, smoothness and hydration.
The range includes more than 20 pre-blended permanent shades and provides 100% grey coverage.
As JOICO celebrates a decade of LumiShine, the range continues to offer colourists a selection of permanent and demi-permanent options across different salon services and client needs.
More Info
Online: www.joico.com
Instagram: @joico_uk
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