Wella Surreal Color

Wella Professionals, the UK’s No.1 Salon Brand*, is redefining hair color trends, unveiling SURREAL COLOR, the Autumn/Winter 2025 collection inspired by AI aesthetics and digital duality.

As artificial intelligence continues to influence fashion, beauty, and design, this groundbreaking trend bridges the gap between AI-generated creativity and real-world hair artistry.

AI Meets Hairdressing: The Future of Color

AI-driven beauty trends have transformed consumer expectations, with clients increasingly bringing AI-generated images as inspiration to salons. SURREAL COLOR embraces this evolution, empowering hairdressers to translate the surreal, hyperreal hues of AI into tangible, wearable color.

Nine New Shades

This trend-led collection from Wella Professionals blends iridescent darks, barely-there neutrals, and hyperreal pastels, creating a futuristic yet versatile palette. The lineup includes rich mocha tones, shimmering platinum, and futuristic dusk hues, all designed for professional customization.

A Season of Transformation: AI-Inspired SURREAL COLOR Hair Trends

July & August – SURREAL BLONDE & SURREAL PASTELS

Two flawless blonde looks, created using an innovative freehand and foil application provide flawless light and luxurious shadows. These looks will allow clients to express themselves through natural elegant blondes or creative pastel shades, with zero damage, thanks to Shinefinity.

Light and luminous, these shades embrace freehand and foil application techniques to create flawless light reflections. Soft yet striking, they enhance blonde and pastel hues with an ethereal, hyperreal glow.

Hero Product: Shinefinity.

New shades: Four new Shinefinity shades inspired by the seasonal palette made of neutrals and the pantone color of the year MOCHA MOUSSE. 7/0 and 07/97 are two sheer & neutral shades for the ultimate zero lift root tap, while 9/39 and 7/39 are the perfect iridescent gold to flatter any blonde.

The Industry Professionals Behind SURREAL COLOR

Industry icons such as James Earnshaw, Renya Xydis, Romeu Felipe and Haleema Harris have co-created the collection, shaping this trend, emphasizing that AI is not replacing hairdressing, it’s enhancing it!

 

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“AI has massively influenced the industry. It has given clients a brand-new idea of reality. The key is using it as a tool to elevate our artistry,”- James Earnshaw, Wella Professionals Global Ambassador.

Unlocking the Future of Hair Color

With its AI-inspired shades, expert-driven techniques and innovative consultation tools, SURREAL COLOR is more than a seasonal trend – it’s the next step in the evolution of hair artistry. As digital and physical worlds continue to merge, Wella Professionals is leading the way in transforming futuristic inspiration into salon reality.

For further information visit www.wella.co.uk