Helps consumers to choose the curl look they desire and recommends the perfect ghd chronos curve styling tool.
Published:Available on the ghd website, it features a wide range of AI-generated hair looks across different hair textures, lengths and colours.
Throughout the AI development process, the ghd professional education team played a crucial role in approving each look, ensuring the looks remain authentic and true to the artistry that defines the brand. Reinforcing ghd’s dedication to professional hair artistry, outside of the AI-powered curl finder quiz, all imagery supporting the brand showcases real models with real hair, styled by ghd’s professional education team.
“The beauty-tech industry is undergoing a profound transformation, driven by the increasing integration of artificial intelligence. At ghd we are strategically integrating AI to enhance consumer experiences, education, and personalized recommendations – while staying true to our craft. AI plays a strategic role in our new curl finder quiz, by helping users discover their desired curl look, but the essence of our brand remains rooted in real beauty. AI will never replace real hair. Authenticity remains at the heart of our brand, and we are committed to using real models and professional stylists across all campaigns and touchpoints. As we embrace the future, we continue to blend technology with authenticity, shaping the next chapter of beauty-tech,”
– Jeroen Temmerman, ghd CEO.
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This customer-friendly quiz has been developed for the launch of the NEW ghd chronos curve collection – the latest innovations in the award-winning ghd chronos HD Technology category, designed to speed up styling* while protecting hair from extreme heat damage.**
More Info
Online: www.ghdhair.com
Instagram: @ghdhairpro