In this role, Andrew will shine a much-needed spotlight on the UK’s world-class wig industry.
Published:“I’m absolutely thrilled to take on this new role with the HBSA. The work of UK wig specialists is incredibly moving and inspiring – it’s about so much more than hair. These professionals help restore a sense of self during incredibly tough times, and I’m determined to give their work the visibility and respect it truly deserves,” – Andrew Barton.
As HBSA Wig Industry Ambassador, Andrew will help raise awareness of the outstanding work of UK wig makers and suppliers, many of whom are small businesses delivering essential services to thousands of individuals undergoing treatments such as chemotherapy, alopecia, and other hair loss conditions. With a market worth over £5 million, this sector is built on compassion, craftsmanship, and a deep commitment to improving lives.
“At the HBSA, we fully support our wig suppliers and makers to promote the best standards and services for their clients, but often they are a part of the industry who are forgotten. They are some of the most passionate people, who give amazing service to their clients. That’s why we’re so pleased that Andrew – who is already heavily involved in the Little Princess Trust – is now the HBSA Wig Industry Ambassador. Wig suppliers are the unsung heroes, often there for their clients during the most difficult time in their lives. An important part of our work is also with the NHS Supply Chain, sharing common goals to deliver excellent service and products – something that’s absolutely critical to this industry,”
– Stephanie Bruce, General Manager, HBSA.
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“The UK wig industry continues to demonstrate world-class expertise, supplying high-quality wigs to thousands of NHS patients each year. These wigs provide more than just coverage – they restore confidence, self-esteem, and dignity. Our members offer inclusive, compassionate, and personalised services, often going far beyond product supply to support each client with care and empathy. We’re delighted to have Andrew championing this vital craft,”
– Nick Allen, Director of Banbury Postiche Limited and HBSA Board Member.
From developing inclusive wig options that reflect the full diversity of NHS patients, to providing free consultations and styling advice, the UK wig sector continues to lead with heart, professionalism, and innovation. Andrew’s appointment marks an important step in recognising the industry’s invaluable contribution and ensuring its voice is heard across the hairdressing and healthcare sectors.
For more info follow on Instagram: @banburypostiche_wigsuk, @officiallittleprincesstrust, @andrew_barton_hair
With over 8 years of experience at the helm of his own business.
Published:“I love, and have been loving, Spectrum One Hair Extensions and everything they stand for! The quality of the hair is just exceptional, and after many years of trying different brands, I’ve finally found a
brand that stays true to what they say they’re going to deliver, every time. The hair doesn’t shed and
it maintains its color beautifully, which are the top two things I need for my clients. Whether it’s the
nanos, injection-style tapes, slimline tapes, or genius wefts, there’s something for everyone, catering
to every need and style. What makes Spectrum One even more special is Katy’s incredible dedication
and passion for the brand. Her commitment to quality and innovation is evident in every product,
and it’s inspiring to see how much she invests in ensuring her customers receive the best. I genuinely
couldn’t recommend Spectrum One more; it’s a game changer in every way and I’m thrilled to start
this journey with them,” – Elliot.
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With over 8 years of experience at the helm of his own business he’s built quite the reputation for excellence and dedication. As he moves forward in his career, opening a brand new luxury hair studio, Elliot takes the next step as Spectrum One Hair Extensions First Ambassador.
Alongside his industry success he’s also cultivated a vibrant and engaged community on Instagram @elliotcaffreyhair, where he connects with thousands of like-minded individuals and showcases the work that has defined him as a recognisable brand.
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“Across colour, extensions application, to styling, he has it nailed in every area! We’ve worked with Elliot for a few years so the role feels like a natural, organic progression. He is so committed to creating the most luxurious hair transformations and experience, it was an instant fit for me. I feel privileged that he’s chosen Spectrum One and am so excited for what’s to come!” – Katy Grimshaw, Founder of Spectrum One Hair Extensions.
More Info
Instagram: @katygrimshaw_hair, @elliotcaffreyhair
Darrel joins Andrew Smith and Shelley Lane to pioneer the brand he loves
Published:Darrel Starkey is now the UK ambassador for milk_shake Hair Care, a brand known and loved for its natural ingredients and innovative haircare products.
As someone who values creativity and forward-thinking, Darrel couldn’t be more excited about joining the milk shake family.
He said: “I’m really excited to start this journey with a brand that is progressive and creative at the same time. I feel like we’re a perfect fit, and being able to join Andrew Smith and Shelley Lane as an ambassador is truly an incredible opportunity.”
“I’m really excited to start this journey with a brand that is progressive and creative at the same time. I feel like we’re a perfect fit, and being able to join Andrew Smith and Shelley Lane as an ambassador is truly an incredible opportunity.”
As an ambassador, Darrel will be working closely with the brand to showcase their product range and inspire others through creative collaborations, events, and education, so keep your eyes peeled.