“Destination evo captures a feeling rich in nostalgia, where anything is possible, self-expression has no limits and there’s a sense of belonging no matter where you’ve come from.”

“At the heart of the campaign are characters, each with a distinct sense of self and individuality. from the not so humble guest with unapologetic confidence, to the untamed spirit with
fearless self-expression, through to the icon whose boldness and individuality speak louder than words – each persona invites you to find a piece of yourself in their story.”

“Featuring polished updos, shaggy mullets, effortless styling, enviable naturals, and bold colourways, the campaign showcases the diversity of evo’s limitless portfolio of colour, care, and styling products.”

 

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At destination evo, the brand truly is at home, and they welcome you to join them. For more info visit www.evohair.com, or follow @evohair on Insta.

It’s party time at Joico HQ as the iconic haircare brand celebrates 50 fabulous years of bold colour, healthy hair, and pro-powered innovation.

Since 1975, Joico has been the go-to for stylists who want results that wow—from the legendary K-PAK reconstructor to the vibrant Color Intensity shades loved by creatives worldwide. Now sold in over 65 countries, Joico’s mission has always been simple: bring the joy back to hair.

To mark the milestone, the brand has dropped sleek limited-edition packaging, launched a #Joico50YearsStrong campaign, and promised a year of stylist celebrations, exclusive education, and serious nostalgia.

We’re not just celebrating the past—we’re raising a glass to the next 50 years of fearless hair,” said Valerie Robinett, Joico’s VP of Marketing.

With global artists like Larisa Love and Richard Mannah leading the way, plus a renewed focus on sustainability and pro education, Joico’s golden era is just getting started.