Big news for Additional Lengths Ltd – The company, known for professional extension brand Remi Cachet and consumer-focused AdditionalLengths.com, has brought on global beauty industry pro Lisa Jackson as their new CEO.

Lisa, with years of experience at top brands like Revlon, Aveda, and La Perla Beauty, is stepping in to lead the brand’s international expansion, including a major debut in the U.S.

“Lisa is joining at a critical time with the brand’s debut into the Unites States, paired with a rebrand, and I could not be more thrilled to welcome her into the world of Additional Lengths and Remi Cachet,” said Founder, Victoria Lynch.

While Lisa focuses on strategy and growth, Victoria will continue driving innovative product development and building strong industry connections.

With support from Growth Partner and Lisa at the helm, Additional Lengths is set for big things in 2025, aiming to grow its global footprint while staying true to its roots of delivering top-quality hair extensions for professionals and consumers.

I see this role as a tremendous opportunity to scale the international business with an omnichannel approach to reach both professionals and consumers, especially at our debut into the United States,” says Lisa.

POSITIONING

“A prime location is crucial for a successful salon. Our salon is strategically positioned in a vibrant, creative city known for its thriving community of independent businesses. This location allows us to cater to both residents and busy professionals, ensuring a steady stream of clients.”

PRIVACY

“When designing the salon’s interior, I prioritised creating a safe and comfortable space for both clients and stylists. By strategically spacing out the stations, we’ve ensured that clients can have private conversations with their stylists without feeling exposed. We understand that many clients use their salon appointments as an opportunity to unwind and share personal experiences. This thoughtful design fosters a sense of trust and builds positive relationships between our clients and stylists.”

“When designing the salon’s interior, I  prioritised creating a safe  and comfortable space for both clients and stylists. By strategically spacing out the stations, we’ve ensured that clients can have private conversations with their stylists without feeling exposed. “

PREMIUM

“Creating a premium salon experience is a top priority for me. This involves building a harmonious team environment and a luxurious setting. Our team is dedicated to supporting one another, and no task is too small for any member. We’ve designed our space to enhance the client experience. Each station includes coat and bag storage, keeping clients’ belongings close and at hand. Treatments are conducted in a designated area by a maximum of two team members, ensuring personalised attention. This approach not only elevates the overall experience but also strengthens the bond between our clients and stylists.”

PEOPLE

“Building a strong, creative team is essential for any salon’s success. Effective management involves encouraging a supportive and inspiring environment. A simple yet powerful strategy is to be physically present in the salon, even when you’re not booked with clients. This daily interaction builds trust and creates strong relationships with your team. To support your team’s growth, be a sounding board for their creative ideas and career aspirations. Small gestures, like making a cup of tea during busy periods, can go a long way in showing your support. As a salon owner, remember that your team is the backbone of your business. By investing in their growth and wellbeing, you’re investing in your salon’s future.”

PROFIT

“While profitability is undoubtedly a key concern for salon owners, it’s important to maintain a long-term perspective. Tempting retail opportunities can often arise, but it’s crucial to step back and assess the potential impact on your business’s overall profitability. My advice is to approach any new opportunity with a critical eye, weighing the pros and cons. It’s easy to get caught up in the excitement of new trends and products, but it’s essential to remain focused on your business goals and avoid impulsive decisions that may not align with your long-term strategy.”