Appointed as Global Ambassador in New Brand Collaboration.
Published:
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The campaign spans digital, social and in-store activations, featuring elevated packaging and must-have product innovations. Paris’ signature looks have been created by celebrity hairstylist and Paul Mitchell School alum Sienree Du, with exclusive behind-the-scenes content and expert tips offering a glimpse into her world of glamour. Captured through Paris’ signature lens of luxe-meets-playful, the campaign showcases her in striking, unexpected settings, spotlighting the Paul Mitchell essentials behind each look. Audiences can look forward to striking visuals, step-by-step tutorials and special content drops, bringing the world of Paul Mitchell x Paris Hilton to life.
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In addition to celebrating style, the partnership is underpinned by purpose. Paul Mitchell and Paris Hilton are committed to philanthropic initiatives that champion meaningful change, reinforcing the belief that true beauty goes beyond great hair.
“Paris Hilton has been setting trends and breaking boundaries for decades. Her passion for beauty, authenticity and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose,”
– Michaeline DeJoria, CEO of John Paul Mitchell Systems.
“I’ve used Paul Mitchell products for years and they always leave me feeling confident and glamorous. This campaign is about celebrating individuality, supporting causes close to my heart, and having fun with your look. I can’t wait for fans to see everything we’ve created together!”
– Paris Hilton.
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With this partnership, Paul Mitchell and Paris Hilton bring together decades of legacy and innovation, showing that timeless glamour and fearless reinvention never go out of style.
For more info on Paul Mitchell x Paris Hilton, visit paul-mitchell.co.uk and follow @paulmitchelluk.