At the heart of the destination evo campaign are characters, each with a distinct sense of self and individuality. from the not so humble guest with unapologetic confidence, to the untamed spirit with fearless self-expression, each persona invites you to find a piece of yourself.
Step 1: Start by applying mister fantastic blow out spray throughout the hair and gently brush through with the pete paddle brush and blow dry.
Step 2: Next up, loosely create some plaits around the head and two around the face.
Step 3: With those plaits secured, gently move the flat iron up and down your hair twice.
Step 4: Finally, once your hair has cooled, go ahead and unravel each plait, leaving the two at the front. Then, dress the hair with a good helping of shebang-a-bang dry spray wax.
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More Info
Online: www.evohair.com
Instagram: @evohair
Marking its milestone with a campaign that celebrates the boundless possibilities of being yourself.
Published:“Destination evo captures a feeling rich in nostalgia, where anything is possible, self-expression has no limits and there’s a sense of belonging no matter where you’ve come from.”
“At the heart of the campaign are characters, each with a distinct sense of self and individuality. from the not so humble guest with unapologetic confidence, to the untamed spirit with
fearless self-expression, through to the icon whose boldness and individuality speak louder than words – each persona invites you to find a piece of yourself in their story.”
“Featuring polished updos, shaggy mullets, effortless styling, enviable naturals, and bold colourways, the campaign showcases the diversity of evo’s limitless portfolio of colour, care, and styling products.”
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At destination evo, the brand truly is at home, and they welcome you to join them. For more info visit www.evohair.com, or follow @evohair on Insta.
Adding three new in-salon services and a new at-home product.
Published:Since launching over a decade ago, this system has been ensuring visible and long-lasting smoothing results using a combination of its:
NEW KERATIN THERAPY LISSE DESIGN BIOMIMETIC PLASTIA METHOD
Featuring the new salon exclusive Keratin Therapy Lisse Design Smoothing Cream
(1000ml/Trade Price £155/€180)
A new professional smoothing service for smooth, velvety, shiny and combable hair now with up to four months2 of freedom from straighteners. Fewer steps to save time in salon.
The new Keratin Therapy Lisse Design Smoothing Cream features a Biomimetic Lipid Active – a new-generation active that restores the hair’s lipid structure.
The Results?
Up to +125% mirror-like shine: hair is brighter and more controlled*
+72% more combability*+ 50% more fibre definition
NEW BIOMIMETIC LAMINATION TREATMENT
In-salon high-gloss treatment for soft, shiny hair with maximum vitality for up to six washes.
NEW KERATIN THERAPY LISSE DESIGN IN-SALON MAINTENANCE SERVICE
In-salon hair styling service to prolong the results of Keratin Therapy Lisse Design services. Use Keratin Therapy Lisse Design Maintenance Shampoo, now also available in 1L size, followed by
Keratin Therapy Lisse Design Maintenance Conditioner, now also available in 1L size or Rehydrating Finishing Mask, or the new Keratin Therapy Lisse Design Liquid Glass Lamellar Water for a lamination effect.
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Lisse Design Precision Method For perfectly smooth hair.
Easy Lisse Discipline Treatment
For easy styling every day and to enhance the shape of curly hair.
Keratin Therapy Lisse Design Liquid Glass Lamellar Water (250ml/RRP £19.90/ €24.00
Keratin Therapy Lisse Design Liquid Glass Lamellar Water provides an instant laminating
treatment for extreme shine and maximum softness, detangling perfectly without weighing the hair
down. With texture as fluid as water, it gives an instant result with no processing time and a visible
reduction of frizz3. With Vitamin F for a softening effect on the hair, Babassu oil with emollient
properties, that leave the hair silky, shiny and combable, and Semi di Lino Extract, for immediate
shine. Say hello to more controlled and disciplined hair in just one step.
Glass Hair Kit RRP £29.90/€36.00
Instant lamination with Maintenance Shampoo and Liquid Glass Lamellar Water, for extreme shine
and maximum softness. The kit contains a free compact brush, ideal for carrying with you all the
time.
In the ALFAPARF Milano Professional London and Dublin, academies with hairdressers experiencing a day of full immersion into the Keratin Therapy Lisse Design world. Please visit www.accademia.ie/salon to find out about course availability.
Dry, damaged, split ends or fine hair? It’s time to check into hair rehab with ghd.
The all-new ghd rehab range is a range of heat-activated leave-in treatments are designed for wet hair and activated by the heat of your ghd tool. The advanced formulas form a protective network smoothing the cuticle and filling in breaks to offer instant rejuvenating results on a range of hair types for softer, stronger1 & thicker hair.2 Requiring no rinse or development time, simply apply the ghd rehab product to wet hair and dry and heat-activate with your ghd tools.
“As a stylist, I love how ghd rehab fits perfectly into my professional styling routine. Each version of ghd rehab is a heat-activated leave-in treatment, an easy step between washing and drying a client’s hair, and styling it beautifully with ghd tools. The heat of the styling tool activates the formulation, allowing it to undergo a transition in which key ingredients become more fluid, penetrating even further into the hair whilst also sealing the cuticle; further locking in the product whilst protecting the hair.
And it’s super easy for clients to treat their hair at home with ghd rehab! Just one small step added into their routine, applying the treatment to hair after washing, before drying and styling with their ghd tool at home. No fuss, no waiting time, just incredible, salon-worthy results,”
– Dafydd Thomas, Global Director of Education.
ghd Rehab Split End Sealer
Seal split ends for up to 10 washes1 with the best-selling split end sealing cream. See the transformative results on damaged hair with brittle ends.2 Apply the product into wet hair and dry with the ghd helios hairdryer, then activate and seal the treatment with the ghd chronos styler to create instantly stronger and healthier feeling hair.2
ghd Damaged Hair Repairer
Repair damaged hair with this heat-activated leave-in treatment to repair and protect for up to 99% less breakage1, for instantly stronger hair.2 For a quick repair and styling routine, spray onto wet hair before drying and styling with ghd duet style; the first 2-in-1 hot air styler3 that dries and styles hair at the same time with and no heat damage4. The result? Resilient and healthier feeling5 hair over time.
ghd Dry Hair Nourisher
Treat dry and frizz-prone hair with this heat-activated leavein treatment cream. Apply to wet hair before drying and styling with the ghd duet style, for 3x less frizz1 that is instantly smoother.2 Nourishes for long-lasting moisturisation and healthier-feeling hair overtime.3
ghd Rehab Fine Hair Thickener
Plump fine and thin hair with this lightweight heat-activated leave-in treatment spray with a strand thickening effect1 which creates instantly thicker and fuller2 hair with boosted strand diameter.3 Apply to wet hair and partner with the revolutionary 2-in-1 hair dryer brush, ghd duet blowdry, to create an easy and smooth blowdry with no heat damage.4
Experience the quality and innovation you’ve come to expect from ghd.
ghd treatments and tools are available on ghdhair.com and in the best salons & department stores.
Denman celebrated World Ocean Day with the launch of the Milk Bottle Comb.
Published:Collecting Combs
The Innovation and Design Team from Denman have been working on the comb for months, sourcing HDPE milk bottle material collected from staff and from factory and HQ kitchens. The bottles are deposited in designated bins with no contamination and reground along with the caps and labels before the polymer is injected into the moulds. The manufactured combs vary in colour which is a unique expression of the cap colours used in the grinding process in each batch and part of this incredible comb’s sustainable story.
“Bill Lynn, one of our Process Managers first floated the idea of recycling milk bottles as a usable waste stream for our manufacturing. We need a certificate of conformance with granulated plastic entering the factory but milk bottles gave us control of the regrind content. Milk is a staple yielding a lot of waste and the bottles are produced in food grade high density polyethylene. The material has been proven with a data sheet provided by the bottling company. As an added bonus bringing a washed empty milk bottle to work has zero carbon footprint, as people are travelling to work anyway. It frees up more space in the domestic recycling bin too!” – Marcus McCay, Design Manager at Denman shares the story.
The Denman D29 Milk Bottle Comb has wide rounded teeth for gentle and effective detangling and is great at distributing product. Available in varying shades of ocean green the comb has an RRP of £10.00 available from www.denmanbrush.com.
Builds new bonds at the hair’s cortex for intensive hair repair and strengthening.
Published:From past colour or chemical treatments to daily heat styling or the drying effects of the sun, hair damage makes its mark—but not anymore. Aveda’s NEW Botanical Repair™ Bond-Building Pre-Shampoo Treatment provides intensive repairing power, building new bonds within the hair cortex for restorative strengthening.
Designed to be applied to dry hair, it penetrates deep into the hair’s cortex. The pre-shampoo’s luxurious gel crème texture effortlessly glides through hair, protecting and realigning the fiber from root to tip. The treatment should remain on the hair for 5-10 minutes while Aveda’s BioTech Naturals plant-derived bond building molecule works to build new bonds deep within the cortex to restore strength and repair damage, resulting in hair that is 3X stronger and more resilient from the inside out .
Follow the pre-shampoo treatment with Botanical Repair™ Strengthening Shampoo and Conditioner.
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“We expose our hair to damage-causing culprits daily – from hair colour, heat styling, brushing or even the weather we encounter outside. I often get asked how to determine whether hair is damaged. Some key signs are if your hair looks dull or feels rough, has split ends, or ends that look more broken or thinner than the rest of your hair. With its repair and protection benefits, the Botanical Repair™ Bond-Building Pre-Shampoo Treatment is a star product to join the Botanical Repair™ collection. I love that it restores strength lost from damage due to chemical treatments, so I would always recommend that all hair colour guests start off their hair care regimen at home with this amazing new treatment,” – Ian Michael Black, Aveda’s Global Artistic Director of Hair Colour.
1. Repair at the cortex. Aveda’s plant-derived bond building molecule penetrates deep within the cortex to build new bonds for stronger hair.
2. Prevent at the cuticle. Aveda’s nourishing macro green blend of emollient rich Green Tea Seed, Avocado Oil and certified organic Sacha Inchi smooths and seals the hair cuticle without silicones.
3. Protect at the F-layer. Aveda’s Protective Bio-Shield Complex derived from coconut and corn ingredients creates a lightweight veil that mimic the hair’s F-layer for radiant shine from root to tip.
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The Products allow consumers to curate their personal regimen designed to target unique hair repair needs.
• Start – Botanical Repair™ Bond-Building Pre-Shampoo Treatment on dry hair and leave on for 5-10 minutes.
• Next – Cleanse with Botanical Repair™ Strengthening Shampoo, and condition with Botanical Repair™ Strengthening Conditioner.
• Weekly – Use the Botanical Repair™ Intensive Strengthening Masque in place of conditioner for deep conditioning and instant strength.
• Build Bonds – After cleansing and conditioning, apply the Botanical Repair™ Bond-Building Flash Treatment all over for 10 seconds.
• Style – Use the Botanical Repair™ Strengthening Leave-In Treatment and Botanical Repair™ Bond Building Styling Crème on damp hair.
• Treat – Use the Botanical Repair™ Strengthening Overnight Serum at night to lengths and ends at bedtime to wake with strengthened hair.
The Botanical Repair™ collection infuses hair with a fresh, light floral, herbal aroma containing certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences. The layered aroma bouquet engages the senses, leaving hair smelling as luxurious as it feels.
Available in Aveda stores, partner salons, specialty retailers and aveda.com.
Since its inception in 2000 with just two pioneering products – Aqua Wax and Aqua Wax Hard – OSMO has been at the forefront of hairstyling innovation. Now the brand is celebrating its milestone with a dynamic relaunch to continue its legacy of innovation.
“OSMO has always been about fearless self-expression and empowering hair professionals with high-performance, innovative products. With this relaunch, we are reaffirming our commitment to quality, affordability, and creativity – ensuring that stylists, barbers and consumers alike have access to the very best in professional haircare,” – OSMO Senior Brand Manager, Sinéad McLaughlin.
The rebrand introduces a sleek new look with a modern, unisex colour palette designed for inclusivity and contemporary appeal. Enhanced usability features include an embossed flip-top cap for ease of use and added elegance, while a soft-touch material elevates the tactile experience, reinforcing a premium feel. Additionally, the product range has been refined with clearer segmentation for styling, care, colour, and toning, making it easier for professionals and consumers to navigate and select the perfect solutions for their needs.
OSMO’s signature styling range has been streamlined and expanded to offer a complete selection of multi-functional, unisex styling products.
The revamped Care range focuses on shampoos, conditioners and treatments designed to cater to every hair type and concern.
OSMO’s advanced toning range includes pigmented shampoo, conditioners, and treatments designed to maintain in-salon colour results for longer.
A highly specialised collection designed to address specific hair concerns, offering targeted solutions for professionals and consumers alike.
The OSMO IKON and Temporary Colour Collection offers a complete range of permanent and semi-permanent colour creams, bleaches, developers and accessories. The bestselling Colour Revive range provides intensely nourishing, colour-depositing treatments available in 11 shades, ensuring salon–fresh vibrancy, in just three minutes. Alongside the brands must-have favourites, OSMO will be launching exciting new additions to the range to ensure its constantly evolving with trend-driving innovations that their customers’ have come to expect.
The relaunch is more than just a transformation, it’s a celebration of 25 years of courageous self-expression and the beginning of an exciting new chapter.
To order OSMO for your salon, visit www.osmohair.co.uk for your nearest stockist
As a Brand Partner, Innersense will be hosting several events with the Fellowship.
Published:Innersense is a clean, high-performance wellness system that restores the highest health and harmony for your hair – from scalp to root.
As a brand partner, Innersense will be hosting two Hair & Visions in Edinburgh and London, as well as presenting on the Fellowship stage at HAIRCON where they will be showcasing their innovative products.
Innersense will also be collaborating on the next Fellowship Finishing School at the Fellowship Three Star Centre of Excellence in West Suffolk College. The Finishing School enhances the commercial awareness and employability of hairdressers and barbers by developing their practical skills. Simon Shaw (Head of Education at the Fellowship), Dean Gleeson (Project Men & Media Leader), Petteri Rantaeilola (Innersense UK/EU Education Manager), James Parr (Wahl UK Styling Ambassador) and many more will be in attendance.
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“The Finishing School led by Simon Shaw our Head of Education is the jewel in the Fellowship’s education crown and will be taking place at our Centre of Excellence at West Suffolk College. Innersense will be hosting two Hair & Vision events this year, with the first being at the Sky Bar in Edinburgh on the 12 May and second at Sta Studios, London on the 13 September. We’re looking forward to another creative extravaganza in collaboration with Lea, Petteri, and their team this year,” – Barry Stephens.
The Finishing School will boost the student’s confidence, whilst honing on developing their skill set with sessions and demonstrations that cover a wide range of topics – including employability, interview techniques and social media skills, alongside more practical skills, such as precision cutting, colour techniques and barbering technical cuts.
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“We’re honoured to be part of the Fellowship community—the heart of British hairdressing excellence. At Innersense Organic Beauty, our mission is to offer salon-first clean beauty and education that bridges the gap between texture-focused techniques and traditional hairdressing, including colour and styling. We’re deeply grateful for the thoughtful feedback we’ve received at our events so far, and we look forward to connecting with more hairdressers seeking a cleaner, more conscious alternative to conventional products—and a fresh, inclusive approach to education,” – Petteri Ranta Eilola, UK/EU Education Manager at Innersense.
More Info
Online: www.fellowshiphair.com
Instagram: @fellowshiphair
Weightlessly plump and fortify even the finest, weakest of hair.
Published:This uniquely textured spray delicately lifts roots as it revitalises each strand. Get long-lasting bounce and plenty of volume thanks to its clever gel to liquid formula.
Spray directly onto roots on clean, damp hair. Style as desired.
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For the latest product releases and trends, follow @randcobleu on Insta.
Centred on nurturing and restoring hair for intensive repair performance.
Published:The Authentic Beauty Concept Replenish Range provides deep nourishment and protection to your locks without weighing the hair down. Infused with powerhouse ingredients, including sustainably sourced Laos Rice Water and Shea Butter, the innovative formula also features a sensorial texture that delights the senses while delivering exceptional performance.
Silicone-and sulfate-free, the range is vegan and cruelty-free, aligning with Authentic Beauty Concept’s commitment to pure, high-performance haircare and ethical and sustainable beauty solutions.
Sustainable Rice Water & Rice Protein
Sustainably sourced from Laos, this nutrient-dense extract is packed with amino acids, vitamins and minerals, and said to improve hair’s elasticity, smoothness and shine.
Hand-Crafted Shea Butter
Harvested by local women in Burkina Faso and Ghana, Authentic Beauty Concept’s shea butter sourcing supports fair-trade initiatives and helps to prevent desertification. Rich in vitamins A & E, essential fatty acids, and antioxidants, shea butter is known to:
Fragrant Ingredients
Elevate the haircare experience with a sophisticated oriental-woody fragrance, blending solar frangipani blossom and milky jasmine petals for a luminous floral touch and maple syrup, black sandalwood and pecan nut for a warm, sensual finish.
More Info
Online: www.authenticbeautyconcept.com
Instagram: @authenticbeautyconceptuk
From cool tones to sun-kissed highlights, BLONDE EXPERT is your ultimate partner for achieving head-turning results.
Published:The revamped BLONDE EXPERT range enables Stylists to master dazzling blonde transformations with ease, and also features dedicated care products for clients to maintain their blonde at home.
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Relaunch Highlights
Blonde Expert Lightener 9+ White
New Blonde Expert Lightener 9+ Blue
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Sitting alongside the Highlift shades, introducing:
Sitting alongside the Pastel Cream Toner shades, introducing:
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Complementing the existing Blonde Expert Insta Strong Shampoo & Treatment and Insta Cool Shampoo, Treatment & Spray Conditioner, the new care range focuses on strengthening and restoring hair for a luxurious, healthy feel. Now featuring:
Hair-Bond Technology (Colour Products) – deeply penetrates the hair fibre, forming a protective layer around bonds to prevent breakage during chemical processes.
Bond Builder Technology (Care Products) – contains inner matrix repair and structure-building properties to enhance the hair’s resilience, delivering intense repair from within while incorporating finishing products to enhance shine and smoothness. Can be customised and combined with core treatments.
A high-performance, extra-strength blow dry spray that creates elevated results lasting up to 3 washes.
Published:Designed for all hair types and, with pioneering hair-extension-specific care, Remi Cachet’s new Hairarchy Blow Dry Spray is a multipurpose, high-performance and extra-strength product. Featuring an innovative formula that locks out environmental moisture for weather-proof, frizz-free results every time.
“This product has been a long time in the making and I’m so excited it has now launched. People have been blown away by how well it performs; eliminating frizz, protecting from humidity and leaving a polished gloss, every time. It’s the perfect product for stylists to elevate their blow dry game, prepare clients’ hair for daily wear and extend their retail offering,” – Victoria Lynch.
More Info
Remi Cachet Hairarchy Blow Dry Spray £15 trade / £25 RRP.
Stylists and Salon Professionals Trade Accounts: Remi Cachet
Consumers can purchase the product from salon stockists.