The NEW Blonde Life Color Enhancing Masques are available in the shades Violet, Silver, and Rosé Champagne. Instantly refresh your color; from soft blush rose, to icy cool violet to bright, luminous silver, we’ve got the perfect shade for every blonde. Your tone is personal to you… Make it brilliantly blonde & unique!

Blonde Enhancing

Blonde Life Color Enhancing Masques are designed for light to platinum blonde hair and are not recommended for use on virgin hair that is not within the lightest blonde range. These masques are your new must-haves for vibrant, shiny, healthy blonde hair. Get blondes back on track in a single application. The Violet and Silver masques help maintain and enhance the tone of platinum blonde and icy blonde hair, while the Rosé Champagne masque enhances light blonde hair with a rosy hue.

“I think they’re great for being able to tone your hair, have some fun, while giving your blonde hair a nice treatment at the same time!” – Lea Shaw, JOICO’s UK Blonde Ambassador.

 

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Why You’ll Love It

• Color enhancement lasts up to 3 washes*
• Reduces breakage by 60% in a single use**
• Hair feels hydrated after first use
• Helps detangle beautifully
*When using JOICO Blonde Life Shampoo.
**Against combing breakage on damaged hair, when used with JOICO Blonde Life shampoo vs. untreated damaged hair.

For Best Results

For icy cool results: Pair Blonde Life Colour Enhancing Masques in Violet or Silver with JOICO’s Blonde Life Violet Shampoo.
For brighter rosy, blonde hue: Pair Blonde Life Colour Enhancing Masques in Rosé Champagne with JOICO’s Blonde Life Shampoo.

These treatments are designed to maintain or enhance blonde tones at home and are not meant to replace professional colour services, being the perfect salon retail product.

More Info

Online: www.joico.eu
Instagram: @joicoeurope #blondelife #joicoeurope

WHAT DOES IT MEAN TO FEEL TRULY EMPOWERED?

IN A WORLD WHERE CONSUMERS LOOK FOR PRODUCTS THAT BRING OUT THEIR BEST INDIVIDUAL SELVES, LABEL.M’S 2025 CAMPAIGN, “EMPOWERING ME” IS A JOURNEY TO INNER CONFIDENCE AND CALL TO ACTION FOR EVERY CLIENT TO EMBRACE THEIR UNIQUE BEAUTY.

Like any good skincare routine, LABEL.M’s ideal haircare regime is based on five key steps to healthy, beautiful hair. The innovative and award-winning 50+ product range includes a colour-coded navigation system to help clients find their personalised haircare regimes – all created by the experts at TONI&GUY.

– Cleanse No1
– Condition No2
– Care No3
– Create No4
– Complete No5

By providing you with the knowledge, tools, and personalised products you need, 2025’s campaign is no longer just about how LABEL.M can empower you; it’s about how you can empower yourself!

As the Official Haircare Product of London Fashion Week, LABEL.M strengthens its connection to high fashion with its fashion edition styling and finishing line, through its collaboration with Designer David Koma.

Hair by TONI&GUY Artistic Team led by Cos Sakkas
Make-up: Lan Nguyen-Grealis | Clothes: David Koma | Photographer: Jack Eames

For more information on the featured range, please visit www.shop.toniandguy.com.

Inspired by the effortless glamour of Valley of the Dolls and the iconic aesthetic of Edie Sedgwick at Andy Warhol’s Factory parties, both the collection and hair looks paying homage to the iconic style of the 1960s.

INDOLA products from the new styling range were used to achieve voluminous crowns and sleek, glossy ponytails. The hairstyles completed the 1960’s aesthetic, helping bring Huishan Zhang’s AW25 vision to life.

“The hair looks were created with a little bit of volume throughout and at the crown of the head, creating quite a round shape to emphasise that classic 60s nod, but still quite minimalist to suit Huishan’s aesthetic,”
– Johanna Cree Brown, Lead Hair Stylist.

For more info on the INDOLA products used please visit INDOLA. 

Titled, ‘Modern Antiquity’, Lo reimagines traditional Asian iconography – tiger stripes, swirling cloud motifs and delicate florals – by warping, distorting and reshaping them. His signature textures take centre stage, with 3D merino wool spikes, intricate pleating and textural contrasts adding depth and dimension to every look.

Products Used For Styling:

Authentic Beauty Concept Glow Spray Serum £41.50
Authentic Beauty Concept Working Hairspray £28.60
Authentic Beauty Concept Hand & Hair Light Cream £28.60
Authentic Beauty Concept Pliable Paste £28.60

“The inspiration for this look is a continuation of the patterns and panels we’ve explored in previous seasons. We wanted to mimic elements of
the patterns and textures within Chet’s designs by incorporating high gloss crimped panels at the back and sides of the hair. To achieve this, we used hero Authentic Beauty Concept”
– Anna.

Step By Step

1. Hair is smoothed out from a sharp middle parting, using straightening irons and Glow Spray Serum.
2. Taking a veil of hair either side of the parting, crimp panels of hair using Working Hairspray to set the shape.
3. Add a further crimped panel in the back for extra texture.
4. Apply Hand and Hair Light Cream, Pliable Paste, and Glow Spray Serum to enhance shine and control flyaways.
5. Lock in the look with a final mist of Working Hairspray for lasting hold.

More Info

Online: Authentic Beauty Concept 
Insta: @authenticbeautyconceptuk

This Mother’s Day, show your appreciation by gifting them a moment of self-care with Hair Syrup’s indulgent treatments. These products not only enhance hair health but also provide a spa-like experience at home, allowing mums to relax and feel pampered.

The Products

• Hair Syrup Zen, £15.99: Infused with lavender and oat oils, this calming pre-wash treatment soothes the scalp and promotes relaxation.
• Hair Syrup Grows-Mary, £16.99: Formulated with rosemary and thyme oils, this pre-wash treatment stimulates hair growth and reduces hair loss.
• Hair Syrup Vitamin C Me, £15.95: Packed with vitamin C-rich ingredients, this treatment brightens and revitalises dull hair, restoring its natural shine.
• Hair Syrup Buttercream, £9.99: This luxurious whipped hair butter combines shea, mango, and cocoa butters to deeply moisturise and tame frizzy hair.
• The Perfect Couple – Leave In Duo Gift Set, £35.99: This dynamic duo includes Rose Bloom and Honey Dew leave-in treatments that work to hydrate and protect hair.
• The Selection Box, £49.99
  A curated collection of eight 50ml syrups, this set allows mums to sample a variety of treatments tailored to different hair needs.

For more information visit Hair Syrup online, or follow  @hairsyrup on Instagram.

Spectrum One Hair Extensions are known for their sky high quality which is proven by their loyal returning customer retention and excellent 4.9 Trustpilot trust score; you don’t have to just take their word for it.

Award winning founder and salon owner, Katy Grimshaw, explains some of the reasons why it’s important to choose well when it comes to extensions partner and tailoring your budget accordingly.

 

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When you purchase good quality, often more expensive hair extensions, it makes them a much more cost-effective choice for your client over time, meaning they’re more likely to opt into extensions services over a longer period of time and be generally happier with the service. In comparison, cheaper hair extensions will need replacing much more frequently which can be frustrating for the client.

“Our hair extensions have lasted some clients up to 3 years; on average, you should be expecting professional hair extensions to last a minimum of 9-12 months”
– Katy.

How To Check For Quality

Premium quality professional hair extensions are much less prone to shedding and breakage and can be easily identified as ‘luxury hair’. If you’re unsure whether the hair is good quality, a great ‘tell’ is the look and feel of thickness in each strand, which will be the same from root to tip if they’re of premium quality. Poor quality hair will often feel and look thinner towards the ends.

 

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“Our luxury hair is known as double drawn hair and guaranteed to last for much longer. They’re also tangle and shed free, meaning they’re effortless to style and maintain on a daily basis,”
– Katy

Katy Recommends

• Make sure your brand aligns with your hair extensions partner. If you’re offering a luxury service with a luxury price tag, make sure your content, marketing and brand positioning reflects that.
• Everyone looking to launch luxury hair extensions on their service menu should look at engaging in a cross brand promotion with an influencer relevant within your region to local business.
• Collect testimonials from your clients and let them sing your hair extensions praises for you!

More Info

Online: www.spectrumonehair.com
Instagram: @spectrumonehairextensions

Myth 1: Textured Hair is Stronger Than European Hair

The Truth:

While textured hair might look thick and robust, the bends and twists in the hair strands actually make them more prone to breakage. This quality means gentle handling is essential, particularly if the hair is dehydrated. To protect textured hair, Jessica recommends gentle detangling, moisturising regularly, and avoiding excessive heat styling.

Hero Product: Perfect for nourishing and protecting every curl type, Shedid & Parrish Afro Butter can be used as a deeply hydrating treatment to help combat breakage.

Myth 2: Textured Hair Doesn’t Grow as Fast as Other Hair Types.

The Truth:

All hair types grow at around 1cm per month. The myth that textured hair grows slower comes back to its tendency to break more easily. Ensuring hair and scalp are healthy and hydrated, along with a gentle approach to styling, will help avoid follicles snapping and result in longer, fuller hair.

Hero products: Shedid & Parrish Curl Styler not only defines curls, it also nourishes the hair for ongoing protection from breakage. Silky Leave-In Conditioner gives a smooth, silky finish while also repairing, strengthening, and nourishing hair.

Myth 3: Washing Textured Hair Too Often is Bad

The Truth:

Textured hair needs washing like any other hair type to avoid product build-up and damage from pollutants. Washing regularly with a gentle, sulphate-free shampoo can help keep the scalp and hair clean without stripping away natural oils. Focus on using nourishing, moisture-boosting products to keep strands healthy and hydrated.

Hero product: Shedid & Parrish Deep Cleansing Shampoo gently cleanses hair and scalp without stripping away essential oils.

Myth 4: Textured Hair Doesn’t Need Conditioning

The Truth:

Textured hair needs conditioning more than any other hair type due to its natural dryness. The curl of the hair strands makes it harder to distribute oil along its full length, leading to drier, more fragile ends. Conditioning should be part of every textured hair routine. The more moisture, the better.

Hero product: Ideal for regular use, Shedid & Parrish Deep Restoring Conditioner repairs, strengthens, and nourishes hair, whether it needs a lightweight moisture boost or a deeper, restorative mask treatment.

Myth 5: Textured Hair Can Handle More Heat

The Truth:

Textured hair is often more sensitive to heat than straighter hair types. High temperatures can lead to dryness, brittleness, and permanent heat damage, affecting curl pattern and overall health. If you must use heat, keep it gentle and use it sparingly.

Hero product: Shedid & Parrish Curl Control Serum repairs, strengthens and protects hair, while delivering unbeatable styling performance.

More Information

Instagram: @shedidandparrish
Online: www.shedidandparrish.co.uk

Unlike many haircare brands that focus on one specific concern, the Rice Water range provides an all-in-one solution, making it easier for customers to achieve their hair goals without an extensive routine.

Key Ingredients

• • Rice Water – Promotes thicker hair growth, enhances shine, and softens hair.
  • Rosemary Oil – Reduces hair loss by combating DHT build-up.
  • Caffeine – Encourages hair growth by stimulating follicles.
  • Ginger Root Oil – Soothes flaky and dry scalps.
  • Biotin, Keratin, and Vitamin B5 – Strengthen hair, reduce frizz, and improve overall health.

The Rice Water Collection

• • Rice Water Shampoo, £19.99 – A sulfate-free formula infused with rice water, rosemary oil, and caffeine to boost hair growth, reduce hair loss, and leave hair feeling soft and nourished.
  • Rice Water Conditioner, £19.99 – Infused with rice water, citrus peel extract, and coconut oil, it’s Ideal for smoothing frizz and enhancing curl definition.
  • 18 Oil Blend Hair Growth Oil, £12.99 – Infused with 18 botanical ingredients, including rosemary and castor oil, to deeply nourish the scalp and encourage healthy hair growth.
  • Oil Comb, £8.99 – Designed to evenly distribute hair oils while gently massaging the scalp, it enhances absorption of treatments and promotes circulation.
  • Pink Dermaroller Kit, £19.99 – Wakes up dormant hair follicles, encouraging new growth and thicker strands. It also boosts the absorption of hair oils, and the roller stimulates collagen and elastin production, essential for healthier, stronger hair.
  • Natural Bamboo Hair Brush, £12.99 – Minimises breakage, reduces frizz, and detangles with ease.

For more info visit Miriams Collection.

Thoughtfully designed to target scalp discomfort due to dryness, the NEW Scalp Solutions Hydrating Scalp & Hair Masque (RRP £48/€48) is powered by Aveda’s Biotech Naturals Moisture Recharge Technology to replenish scalp’s moisture barrier by 77%* with skincare grade hydrators.

This intensive, multi-tasking, velvety crème masque delivers indulgent, soothing scalp hydration while leaving hair soft, supremely hydrated, and 4X smoother**.

“It’s important to care for your scalp daily, like you care for your skin, to set a good foundation for healthy-looking hair. Keeping your scalp hydrated and maintaining your scalp barrier integrity is crucial, as dry scalps are more susceptible to damage, stress and premature visible scalp aging which can lead to dry, brittle or thinning hair that lacks luster and can be prone to breakage,”
– Christine Hall, Aveda Vice President of Research & Development.

Aveda’s Scalp Solutions Hydrating Scalp & Hair Masque works to recharge the scalp lipid matrix (the bit that keeps water in to preserve the scalp’s barrier). The Scalp Solutions Hydrating Scalp & Hair Masque features Aveda’s Biotech Natural Moisture Recharge Technology, a rich botanical blend of high-tech skincare grade super hydrators, including vegan squalane. It replenishes the scalp moisture barrier resulting in dual-impact soothing hydration for both scalp and hair.

“Squalane is an important ingredient in skincare and scalp care because of its hydration and moisture replenishment benefits. Our vegan squalane is derived through biofermentation, using responsibly sourced sugar cane as the starting material. Fermentation is one of the ways Aveda merges modern methods of technology with nature to obtain the best ingredients for our formulations while maintaining our commitment to using naturally derived ingredients,”
– Alison Pawlus, PhD Pharmacognosist and Aveda Principal Scientist.

AVEDA’S SCALP SOLUTIONS COLLECTION

Backed by research from world-leading scientific authorities in scalp biology, Aveda’s Scalp Solutions leverages botanical adaptogenic scalp science to deliver a holistic high-performance and wellness-inspired approach to scalp care. The Hydrating Scalp & Hair Masque joins Aveda’s Scalp Solutions collection of botanically powered products designed to soothe scalp irritation and fight visible signs of premature scalp aging for healthier looking hair.

For more information visit Aveda online, or follow @avedauk on Insta.