The revamped BLONDE EXPERT range enables Stylists to master dazzling blonde transformations with ease, and also features dedicated care products for clients to maintain their blonde at home.

 

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Relaunch Highlights

• Multi-Bond Hair Technology ensuring stronger, shinier, and healthier-looking hair.
• Fill service gaps and unlock fresh salon opportunities with new colour and care products.
• Performance-driven formulations a 360° Bonding System for immediate and long-lasting hair repair that’s ensured by using both BLONDE EXPERT Colour and BLONDE EXPERT Care together as a regime.
• A chic, modern design with a matte finish and enhanced colour-coding for easier use and recognition, paired with a new signature fragrance for an elevated experience.
• BLONDE EXPERT Lighteners come in recyclable packaging*; taking up less space in the salon than before

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New Product Highlights

Blonde Expert Lightener 9+ White

• SAME TRUSTED FORMULA – Now in a sustainable, durable matte packaging, with double closure system for extra product protection.

New Blonde Expert Lightener 9+ Blue

• Unparalleled 9+ levels of lift with integrated Hair Bond Technology to reduce hair breakage by up to 90%.
• A brand-new scent and dust-free for a gentler application experience.
• Suitable for all techniques and hair types.
• Now offering professionals the choice of Blue or White lightener powder.
• Compatible with the Ultra Cool Booster

 

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New Clay Transformer

• Transforms lighteners into a clay texture for precise, freehand applications without the need for foils.

Lifting Range

Sitting alongside the Highlift shades, introducing:

• NEW Highlift + Blend: available in two new shades. Lifts, tones, and blends up to 80% white hair in one step . With integrated Hair-Bond Technology.

Toning Solutions

Sitting alongside the Pastel Cream Toner shades, introducing:

• NEW Pastel Gel Toner: Available in five shades, perfect for quick backwash bottle applications with a smooth, easy-to-use gel texture.

 

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Upgraded Care Assortment

Complementing the existing Blonde Expert Insta Strong Shampoo & Treatment and Insta Cool Shampoo, Treatment & Spray Conditioner, the new care range focuses on strengthening and restoring hair for a luxurious, healthy feel. Now featuring:

• (NEW) Restoring Spray: A salon-essential SOS solution for extremely damaged hair. A pre-service spray instantly prepares the hair for lightening & toning services preventing hair breakage and improving the hair’s strength (in salon only).
• (NEW) Leave-in Cream: A post-service cream seals cuticles reducing visible signs of damage and offers heat protection post-chemical processes (in salon only).
• (NEW) Bonding Oil: Reduces breakage while repairing split ends, boosts shine, and creates a smooth, flawless finish creating a protective shield (in salon and at home usage – suitable for daily use).

360° Bonding System

Hair-Bond Technology (Colour Products) – deeply penetrates the hair fibre, forming a protective layer around bonds to prevent breakage during chemical processes.
Bond Builder Technology (Care Products) – contains inner matrix repair and structure-building properties to enhance the hair’s resilience, delivering intense repair from within while incorporating finishing products to enhance shine and smoothness. Can be customised and combined with core treatments.

More Info
Online: Indola 
Instagram: @indolauk

“The inspiration was 70’s, as a designer Helen Anthony loves to reference that era and for this show he told me his theme was Gemini so I suggested creating dual personalities with the hair looks too. Like the Gemini sign, one twin is the impulsive twin that we styled with big, voluminous hair and the other twin is the curious twin with a cool girl mullet and curls. With the huge hair looks, we split into 4 characters – The Debbie after Debbie Harry, The Dolly after Dolly Parton, The Amy after Amy Winehouse and The Pammie after Pamela Anderson. For the cool hair look my inspiration was Nadia Lee Cohen, a British artist, film producer and character that’s super cool. This look is about creating shapes at the front of the hair, almost an anti-look to what the hair wanted to do, so the curls coming forward rather than back,”
– Lead Hair Stylist Johanna Cree Brown shares.

Blending nature’s beauty with the ingenuity of human craftsmanship, the collection reflects Helen Anthony’s core values of craftsmanship, innovation, and diversity, while embracing contrasts and creative freedom.

The Hero Products

Twin 1 – The Big Hair Look
• Texture Spray
• Volumising Powder
• Flexible Hairspray
• Glaze It Up

Twin 2 – The Mullets & Short Hair
• Treat and Tame
• Texture Spray

From voluminous, statement looks to effortlessly cool curls, the hair elevated the collection’s narrative of duality, ensuring a striking presence on the runway.

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Inspired by the effortless glamour of Valley of the Dolls and the iconic aesthetic of Edie Sedgwick at Andy Warhol’s Factory parties, both the collection and hair looks paying homage to the iconic style of the 1960s.

INDOLA products from the new styling range were used to achieve voluminous crowns and sleek, glossy ponytails. The hairstyles completed the 1960’s aesthetic, helping bring Huishan Zhang’s AW25 vision to life.

“The hair looks were created with a little bit of volume throughout and at the crown of the head, creating quite a round shape to emphasise that classic 60s nod, but still quite minimalist to suit Huishan’s aesthetic,”
– Johanna Cree Brown, Lead Hair Stylist.

For more info on the INDOLA products used please visit INDOLA.