Business

L’Oréal Professionnel’s First Professional Bi-Phase Oil

Absolut Repair Molecular Bi-Phase Oil features dual action repair for up to 3 days frizz control* and shine.**

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While shine is highly coveted achieving long-lasting results remains difficult to attain, as existing oil products primarily offer surface-level solutions, creating a temporary gloss without true deep repair.

The Solution? L’Oréal Professionnel’s new Absolut Repair Molecular Bi-Phase Oil and its bi-phase oil technology changes the game by working at both molecular and surface levels. It works to deliver deep repair and exceptional shine, lasting up to 3 days. **

Things like heat styling, bleaching, or chemical treatments cause the hair cuticle to gradually lift, exposing the cortex. Once exposed the cortex starts to deteriorate. At a molecular level amino acids degrade resulting in breaking of bonds, weakening hair’s structure permanently. As a result, in addition to the loss of shine and softness, hair loses its strength and elasticity, becoming completely damaged.

Dual Action Repair

L’Oréal Professionnel’s Absolut Repair Molecular Oil includes a patented bi-phase technology. This technology comes with an aqueous phase which travels actives at a molecular level. While the oil phase creates a protective veil, helping to restore the hair’s lipidic barrier for frizz control and enhanced long-lasting shine.

1. Aqueous phase: with peptides bonder and 5 amino acids that penetrate deep inside the cortex to rebuild hair’s molecular structure.***

2. Oil phase: coats the hair in a lightweight protective veil restoring hair’s lipidic barrier against external aggressors, aligning cuticles for up to 3-day frizz control * and shine**.

 

 

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#ShaketoShine

Available in 90ml for £31.50, and 30ml RRP £12.80. Simply Shake To Shine to merge the bi-phase oil for simultaneous deep repair and long-lasting shine.

More Info
Online: www.lorealprofessionnel.co.uk
Insta: @LOREALPRO

Colour

L’Oréal Professionnel launch their first PRO community; L’Oréal Pro Collectives.

L’Oréal Professionnel launched their first community of socially savvy pro’s, L’Oréal Pro Collectives.

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L’Oréal Professionnel UKI Editorial Colour Ambassador, Zoe Irwin and colour specialist James Lear, explored 2025 hair colour and social trends at the L’Oréal Academy with the pros. The event also featured latest trends and top tips and tricks from leading platform TikTok with Brand Partnership Lead Shaun Murphy and social hair pro, Chloe Swift.

#LOREALPRO_COLLECTIVE?
An opportunity for socially savvy pro’s to become part of a supportive pro community. L’Oréal Pro Collective will receive updates on the latest trends and techniques as well as exclusive access and invites to L’Oréal Professionnel products and industry events.

Zoe & James’ Colour Trend Predications

Mocha Mousse
Predicted by James Lear using DIA COLOUR.

  • 6.8
  • 5.8
  • 5
  • 5.18
  • 9.82

Caramel Highlights

Predicted and created by James Lear using:
DIA COLOUR

  • 5.71
  • 3
  • 8.34
  • Clear

Blond Studio purple lightening balm 20VOl Nutri Developer.

Peekaboo Balayage – 2025 Blonding
Predicted and created by Zoe Irwin using:
DIA LIGHT

  • 9.21
  • CLEAR DIA LIGHT
  • 4

Blond Studio 9 level – Bonder inside 30Vol Blond Studio oil developer.

Alluring Auburn
Predicted and created by Zoe Irwin using:
INOA

  • 5.35
  • 6.35
  • 6.45
  • 7.35

For further details visit Loreal Professionnel online.