Skincare inspired plant-derived ingredients and Aveda’s newest hydration technology take scalp comfort and hair care to a deeper level.
Published:Thoughtfully designed to target scalp discomfort due to dryness, the NEW Scalp Solutions Hydrating Scalp & Hair Masque (RRP £48/€48) is powered by Aveda’s Biotech Naturals Moisture Recharge Technology to replenish scalp’s moisture barrier by 77%* with skincare grade hydrators.
This intensive, multi-tasking, velvety crème masque delivers indulgent, soothing scalp hydration while leaving hair soft, supremely hydrated, and 4X smoother**.
“It’s important to care for your scalp daily, like you care for your skin, to set a good foundation for healthy-looking hair. Keeping your scalp hydrated and maintaining your scalp barrier integrity is crucial, as dry scalps are more susceptible to damage, stress and premature visible scalp aging which can lead to dry, brittle or thinning hair that lacks luster and can be prone to breakage,”
– Christine Hall, Aveda Vice President of Research & Development.
Aveda’s Scalp Solutions Hydrating Scalp & Hair Masque works to recharge the scalp lipid matrix (the bit that keeps water in to preserve the scalp’s barrier). The Scalp Solutions Hydrating Scalp & Hair Masque features Aveda’s Biotech Natural Moisture Recharge Technology, a rich botanical blend of high-tech skincare grade super hydrators, including vegan squalane. It replenishes the scalp moisture barrier resulting in dual-impact soothing hydration for both scalp and hair.
“Squalane is an important ingredient in skincare and scalp care because of its hydration and moisture replenishment benefits. Our vegan squalane is derived through biofermentation, using responsibly sourced sugar cane as the starting material. Fermentation is one of the ways Aveda merges modern methods of technology with nature to obtain the best ingredients for our formulations while maintaining our commitment to using naturally derived ingredients,”
– Alison Pawlus, PhD Pharmacognosist and Aveda Principal Scientist.
Backed by research from world-leading scientific authorities in scalp biology, Aveda’s Scalp Solutions leverages botanical adaptogenic scalp science to deliver a holistic high-performance and wellness-inspired approach to scalp care. The Hydrating Scalp & Hair Masque joins Aveda’s Scalp Solutions collection of botanically powered products designed to soothe scalp irritation and fight visible signs of premature scalp aging for healthier looking hair.
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