The exciting partnership with Paris Hilton,entrepreneur, global icon and philanthropist, is launching with a multi-channel campaign celebrating beauty confidence and reinvention.

 

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Paul Mitchell x Paris Hilton

The campaign spans digital, social and in-store activations, featuring elevated packaging and must-have product innovations. Paris’ signature looks have been created by celebrity hairstylist and Paul Mitchell School alum Sienree Du, with exclusive behind-the-scenes content and expert tips offering a glimpse into her world of glamour. Captured through Paris’ signature lens of luxe-meets-playful, the campaign showcases her in striking, unexpected settings, spotlighting the Paul Mitchell essentials behind each look. Audiences can look forward to striking visuals, step-by-step tutorials and special content drops, bringing the world of Paul Mitchell x Paris Hilton to life.

 

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In addition to celebrating style, the partnership is underpinned by purpose. Paul Mitchell and Paris Hilton are committed to philanthropic initiatives that champion meaningful change, reinforcing the belief that true beauty goes beyond great hair.

“Paris Hilton has been setting trends and breaking boundaries for decades. Her passion for beauty, authenticity and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose,”

– Michaeline DeJoria, CEO of John Paul Mitchell Systems.

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“I’ve used Paul Mitchell products for years and they always leave me feeling confident and glamorous. This campaign is about celebrating individuality, supporting causes close to my heart, and having fun with your look. I can’t wait for fans to see everything we’ve created together!”

– Paris Hilton.

 

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With this partnership, Paul Mitchell and Paris Hilton bring together decades of legacy and innovation, showing that timeless glamour and fearless reinvention never go out of style.

For more info on Paul Mitchell x Paris Hilton, visit paul-mitchell.co.uk and follow @paulmitchelluk.

Designed for all hair types, especially colour-treated, dry, or damaged hair, the range is packed full of protective and revitalising ingredients.

Key Ingredients

• Panthenol: Gives long-lasting hydration, helps reduce the formation of split ends, adds volume and shine and helps repair surface damage.
• Sun Filter: The UV Protection System sun filter used in the SUN line is composed of a balanced blend of photo-stable and broad-spectrum (UVB and UBA) sun filters, which provide sun protection and effectively help prevent long-term damaged caused from the sun’s rays.
• Sunflower Extract: The sunflower intentionally exposes itself to more UV radiation than other species, growing beautiful, strong and healthy. Sunflower extract brings this powerful and natural sun protection to these products for long-lasting and vibrant colour.
• Keravis: (Hydrolyzed vegetable protein PG-propyl silanetriol) is a strengthening complex that can significantly improve the strength of damaged hair; containing low molecular weight components that penetrate the cortex and hydrate from the inside, while the high molecular weight components lubricate and strengthen the cuticle.

The Trio

Sun Revitalizing Shampoo
Revitalising and moisturising shampoo, enriched with UV Protection sun system. Gently cleanses while restoring softness and shine with Keravis and Coconut Oil.
Trade Price – £9.00

After Sun Nourishing Masque
Moisturising and nourishing post-sun treatment to protect against dryness caused by exposure to wind, sun, salt and chlorine. Enriched with Sunflower Extract, Panthenol, and wheat derivatives to repair and restore hydration and strength.
Trade Price – £10.00

Sun Protective Dry Oil
Protective and conditioning oil with UV protection to shield hair from hairful rays and prevent
colour fade. New improved formula contains COSMOS ECOCERT certified ingredients derived from olive oil, together with rice oil, vitamin C and Keravis. Containing 96% natural ingredients, this non-greasy multitasking oil doubles up as an excellent after-sun moisturiser for body and hair.
Trade Price – £14.00

More Info 
Online: www.paul-mitchell.co.uk
Instagram: @paulmitchelluk