Business

Phorest Salon Owners Summit

With over 650 attendees, the Summit marked its largest turnout to date.

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From innovative trends and marketing tactics to personal development and business growth, the Summit featured an exceptional lineup of speakers, all leaders both in and outside of the salon and beauty and medspa industry.

 

Here’s what some of Phorest’s clients and the CEO had to say about this year’s event:

“We’re thrilled with the success of this year’s Summit. The energy in the room was palpable, and it’s clear that the community we’ve built over the years is stronger than ever. Our attendees were engaged, motivated, and ready to take their businesses to the next level. Our theme this year was ELEVATE; from our keynote speakers, to our workshops, and Phorest teams future features shared exclusively with our guests, this weekend ensured we are supporting our customers with the tools they require to elevate their business in 2025,”
– Ronan Perceval, CEO, Phorest Salon Software.

“Sassoon has always been dedicated to excellence and innovation, and it was incredible to see so many salon professionals come together at the Salon Owners Summit to share knowledge and push the industry forward. The Summit is a testament to the strength of our community, and Phorest’s commitment to helping salons not just survive, but truly excel,”
– Geri Padalino, General Manager, House of Sassoon.

 

The event was an extraordinary opportunity for attendees to connect, learn, and grow together in an atmosphere charged with inspiration and excitement. The lineup of speakers inspired and excited the audience with take-home business advice, including:

  • Ronan Harrington, a resilience expert, discussed cultivating high-performance salons while preventing burnout.
  • Breaking Barriers: Panelists Winnie Awa, Dija Ayodele, Keya Neal, and Tendai Moyo addressed the need for diversity and inclusion in beauty.
  • Ken Hughes, a consumer behaviour expert, discussed how customer experience (CX) drives brand success.
  • Dr Anne-Marie Imafidon MBE, a social entrepreneur and computer scientist, explored AI’s role in shaping the future of work, stressing curiosity and diversity as key drivers of innovation.
  • Peigin Crowley, founder of GROUND Wellbeing, shared strategies for managing burnout.
  • Daniel Mason-Jones, celebrity stylist and mental health advocate, discussed building healthy salon teams
  • Kati Whitledge, founder of mya, highlighted how marketing is key to attracting and retaining clients.

The two-day programme also consisted of workshops, whilst Salon Owners also had exclusive insights from the Phorest team about forthcoming Phorest features that will be rolled out in 2025.

The 2026 event is confirmed for 25th-26th January 2026, returning to the Royal Convention Centre in Dublin.

Tickets On Sale Now: www.salonownersummit.com/tickets