In a continued show of support for Plastic Free July, salon software leader Phorest returned to Bull Island, Dublin recently for its annual beach cleanup in partnership with Clean Coasts, joining forces with industry friends, salon customers, and the Phorest team to help protect and preserve Ireland’s stunning coastline.

Community Action

The initiative, now in its second year, forms part of Phorest’s wider commitment to environmental sustainability and community action. With plastic pollution continuing to threaten marine life and the natural beauty of Ireland’s beaches, the event was a meaningful way for the hair and beauty industry to take collective, hands-on action.

Clean Coasts

Phorest teamed up once again with Clean Coasts, the nationwide programme dedicated to protecting Ireland’s waterways, seas, and shorelines. Their expert support ensured a safe and impactful cleanup that cleared litter from the Bull Island beach and surrounding dunes, while also educating participants on the impact of plastic waste and the steps individuals and businesses can take to reduce it.

Driving Positive Change

Employees from Phorest’s Dublin HQ were joined by local salon clients and partners from across the industry, demonstrating the power of community and shared values in driving positive change. Whether sweeping the sand for microplastics or collecting larger debris from the shoreline, the group’s efforts contributed to a cleaner, safer coastal environment for all.

Sustainability Mission

The day also reflected Phorest’s broader sustainability mission, which includes reducing waste through its software features (such as digital consultation forms and receipts), supporting circular economies via its partnership with Green Salon Collective and the Green Fee, and offsetting its own emissions through tree-planting and carbon-neutral initiatives.

Plastic Free July continues to serve as a valuable reminder of the small, tangible steps we can all take, whether as individuals, teams, or businesses, to protect the planet.

More Info
Online: www.phorest.com, www.cleancoasts.org
Instagram: @phorestsalonsoftware,  @cleancoasts

From innovative trends and marketing tactics to personal development and business growth, the Summit featured an exceptional lineup of speakers, all leaders both in and outside of the salon and beauty and medspa industry.

Here’s what some of Phorest’s clients and the CEO had to say about this year’s event:

“We’re thrilled with the success of this year’s Summit. The energy in the room was palpable, and it’s clear that the community we’ve built over the years is stronger than ever. Our attendees were engaged, motivated, and ready to take their businesses to the next level. Our theme this year was ELEVATE; from our keynote speakers, to our workshops, and Phorest teams future features shared exclusively with our guests, this weekend ensured we are supporting our customers with the tools they require to elevate their business in 2025,”
– Ronan Perceval, CEO, Phorest Salon Software.

“Sassoon has always been dedicated to excellence and innovation, and it was incredible to see so many salon professionals come together at the Salon Owners Summit to share knowledge and push the industry forward. The Summit is a testament to the strength of our community, and Phorest’s commitment to helping salons not just survive, but truly excel,”
– Geri Padalino, General Manager, House of Sassoon.

 

The event was an extraordinary opportunity for attendees to connect, learn, and grow together in an atmosphere charged with inspiration and excitement. The lineup of speakers inspired and excited the audience with take-home business advice, including:

• Ronan Harrington, a resilience expert, discussed cultivating high-performance salons while preventing burnout.
• Breaking Barriers: Panelists Winnie Awa, Dija Ayodele, Keya Neal, and Tendai Moyo addressed the need for diversity and inclusion in beauty.
• Ken Hughes, a consumer behaviour expert, discussed how customer experience (CX) drives brand success.
• Dr Anne-Marie Imafidon MBE, a social entrepreneur and computer scientist, explored AI’s role in shaping the future of work, stressing curiosity and diversity as key drivers of innovation.
• Peigin Crowley, founder of GROUND Wellbeing, shared strategies for managing burnout.
• Daniel Mason-Jones, celebrity stylist and mental health advocate, discussed building healthy salon teams
• Kati Whitledge, founder of mya, highlighted how marketing is key to attracting and retaining clients.

The two-day programme also consisted of workshops, whilst Salon Owners also had exclusive insights from the Phorest team about forthcoming Phorest features that will be rolled out in 2025.

The 2026 event is confirmed for 25th-26th January 2026, returning to the Royal Convention Centre in Dublin.

Tickets On Sale Now: www.salonownersummit.com/tickets