Authentic Beauty Concept Relaunches Replenish Range

The Authentic Beauty Concept Replenish Range provides deep nourishment and protection to your locks without weighing the hair down. Infused with powerhouse ingredients, including sustainably sourced Laos Rice Water and Shea Butter, the innovative formula also features a sensorial texture that delights the senses while delivering exceptional performance.

Silicone-and sulfate-free, the range is vegan and cruelty-free, aligning with Authentic Beauty Concept’s commitment to pure, high-performance haircare and ethical and sustainable beauty solutions.

Natural Ingredients

Sustainable Rice Water & Rice Protein
Sustainably sourced from Laos, this nutrient-dense extract is packed with amino acids, vitamins and minerals, and said to improve hair’s elasticity, smoothness and shine.

Hand-Crafted Shea Butter
Harvested by local women in Burkina Faso and Ghana, Authentic Beauty Concept’s shea butter sourcing supports fair-trade initiatives and helps to prevent desertification. Rich in vitamins A & E, essential fatty acids, and antioxidants, shea butter is known to:

• Deeply condition hair, improving softness and elasticity.
• Protect strands from environmental stressors and heat damage.
• Provide long-lasting nourishment whilst feeling weightless.

Fragrant Ingredients
Elevate the haircare experience with a sophisticated oriental-woody fragrance, blending solar frangipani blossom and milky jasmine petals for a luminous floral touch and maple syrup, black sandalwood and pecan nut for a warm, sensual finish.

Key Benefits

• Deep repair and nourishment: Nutrient-rich formula restores strength and vitality to damaged hair.
• Lightweight performance: Delivers intense care while maintaining the natural feel and movement in the hair.
• Premium ingredients: Featuring sustainably sourced Laos Rice Water and Shea Butter for superior replenishment.
• Sustainable beauty: Ethical ingredient sourcing supports local communities and helps to protect biodiversity.

Product Line-Up

• Replenish Cleanser £28.60 – Gently cleanses while smoothing and strengthening the hair fibre.
• Replenish Conditioner £33.50 – Seals the cuticle and enhances manageability for healthy-looking hair.
• Replenish Light Cream Mask £34.40 – An airy, intensive treatment that repairs and fortifies from the inside out.
• Replenish Rich Cream Mask £42.85 – A deeply nourishing butter-textured mask, perfect for intensive repair and protection.
• Replenish Spray Conditioner £42.85 – A lightweight leave-in formula that detangles, boosts shine, and offers 230°C heat protection.
• Replenish Split End Remedy £31.60 – A restorative leave-in balm with plant-derived sealing technology that seals split ends and reduces frizz with 230°C heat protection too.

More Info
Online: www.authenticbeautyconcept.com
Instagram: @authenticbeautyconceptuk