Welcoming four new industry names.
Published:Beauty Works has expanded its global ambassador collective, welcoming four new industry names to support the brand’s education, product development and professional salon community.
Joining the ambassador team are Edward James, Harold Casey, Pete Burkill and Sarrah Hamid, who will work alongside existing global ambassadors Jack Luckhurst and James Lear.
The expanded collective brings together expertise spanning luxury salon hairdressing, celebrity styling, editorial work, education and hair extensions, with ambassadors contributing to training, events, content creation and product innovation.
Recognised for luxury colour transformations and natural-looking extension services.
“For me, this partnership is about being at the forefront of what’s possible with hair. Beauty Works continues to lead in extension technology, quality and innovation, allowing me to deliver the best possible results for both my clients and my team.”
Joins the team following a career working across editorial shoots, campaigns and red-carpet styling.
“I’m so happy to be joining the Beauty Works family. The quality of the hair and the shade range are exceptional, and I’m looking forward to showcasing my approach to hairdressing while collaborating on future product development.”
Will focus on helping stylists build confidence with extension techniques through practical education.
“This partnership brings together two things I’m passionate about; beautiful hair and education. Beauty Works has earned the trust of so many professionals, and I’m excited to help stylists develop their extension skills.”
She works between London and Dubai, and joins the collective bringing her signature high-glamour styling and extension expertise.
“I’ve used Beauty Works throughout my career, so becoming a global ambassador feels like a natural next step. Quality and consistency are everything to my clients, and Beauty Works delivers both.”
The new appointments strengthen an ambassador team that already includes celebrity stylist Jack Luckhurst, who has collaborated with Beauty Works since 2018, and salon owner James Lear, known for his colour correction and extension transformation work.
Together, the six ambassadors will support the brand across professional education, live events, product insight and content creation, while helping salons maximise the creative and commercial potential of hair extensions.
For more info on the brand, visit www.beautyworks.com.
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