Post to Profit Business Course

Holly Fairley, founder of Rio Hair, is launching a brand new business course for 2026, offering a practical training programme designed to help hairdressers, salon owners and hair professionals harness the power of social media to grow their business, brand and income.

FROM A £10 OVERDRAFT TO A SIX-FIGURE BUSINESS, HOLLY FAIRLEY, SHOWS STYLISTS HOW TO TURN SOCIAL POSTS INTO PROFIT, JUST LIKE SHE DID.

Post to Profit is born from Holly’s personal journey, from surviving on a £10 overdraft to scaling a multi-six-figure business. The course is built on real, hard-won experience in both the salon chair and online space. Holly wants hair professionals to step confidently into 2026 with tools that transform their visibility, bookings and profitability.

Holly has become a respected figure in the hair education space, sharing her expertise with thousands of stylists who now confidently navigate both the creative and digital sides of the industry. Beyond traditional hair education, she has transformed her success into mentorship that helps others scale their business and thrive in the industry.

“Social media changed my business and now I want it to help others to do the same. Post to Profit is about more than pretty photos. It’s about building a brand that attracts clients, communicates value, and turns your content into consistent income,” – Holly.

The Course Includes:

• Defining your content pillars and strategy.
• Connecting with your audience.
• How to create content that connects.
• A filming and editing workshop.
• Captions, hooks and call to action inspiration.
• Understanding social growth, analytics and sales psychology.

Rooted in the strategies that helped her build a strong personal brand and thriving hair business online, Post to Profit gives professionals up-to-date tools to stay ahead of the curve.

What Attendees Get

• A completed social audit.
• A Post to Profit Workbook containing a content planner.
• Step-by-step filming guides, ideas, inspiration and more.
• A full month of content ideas planned Strategy clarity.
• Inspiration, ideas and motivation.

 

View this post on Instagram 

A post shared by H O L L Y | R I O H A I R (@hollyriohair)

Course Details:

Start Date: March 2026, with further dates to be added
Location: Windsor
Time: 10am – 4pm
Who it’s for: Hairdressers, salon owners, colourists, freelancers looking to elevate their online presence and business performance
Price: £497

A version of the Post to profit course is also available to download, covering:

• • Attracting your ideal client.
  • Create content that converts.
  • Grow a recognisable personal brand.
  • Work with the algorithm, not against it.
  • Build relationships with brands and gain opportunities.
  • Earn more money (without working more hours).
  • Price: £197

For more information about the online and in-person course, and to secure your place, visit: RIO HAIR online , or DM @hollyriohair.

INSTA @Salon_Business

 

View this post on Instagram

A post shared by SB Mag // SB Online // SBAwards // SB Eco // SB ColourFest (@salon_business)