Welcoming around 85 salon owners and stylists for an afternoon of education.
Published:ALFAPARF Milano Professional Brand Ambassador UKI Jamie Benny recently hosted a live education event in Newcastle to introduce the brand’s new BLONDERA System Pro.
Held at The Boiler Shop, the event welcomed around 85 salon owners and stylists for an afternoon of education focused on blonding techniques, colour services and business growth.
Hosted by David Donnellan on behalf of ALFAPARF Milano Professional, the event was compered by Head of Education Stacy Humphreys, with technical support from Rebecca Turner.
Drawing on his experience as both a colourist and salon owner, Jamie Benny shared practical advice designed to help colourists personalise blonde services while working with greater confidence and precision.
Guests were introduced to four blonding techniques demonstrated on live models: Espresso Contour Blonde, Luxe Linen Blonde, Iridescent Glow and Cloud Dancer. Benny also demonstrated sectioning and placement techniques using mannequin heads, giving attendees a closer look at his approach to creating bespoke blonde results.
Following the presentations, guests had the opportunity to meet Benny, ask questions and view the finished looks up close.
Commenting on the event, Jamie Benny said: “It was a privilege to be part of something truly special in the North. Launching the new Blonde Era collection with ALFAPARF Milano Professional wasn’t just about showcasing new products, it was about inspiring hairdressers to think differently, explore innovative sectioning patterns and discover techniques that help personalise every blonde service.
“Education has always been at the heart of what I do, and seeing so many stylists leave feeling inspired to push their creativity and confidence was incredibly rewarding.
“I can genuinely feel my relationship with ALFAPARF Milano Professional growing into something really special, and I’m excited for what’s still to come.”
Guests also received a product goody bag filled with products before leaving the event. To learn more about ALFAPARF Milano Professional products, please visit www.alfaparfmilanopro.com.
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