Two updated styling tools, including a new wide-plate straightener.
Published:The new collection comprises an upgraded Beauty Works Straightener and the Beauty Works Wide Plate Straightener. Both feature tourmaline-coated ceramic plates, intelligent heat technology and adjustable digital temperature settings ranging from 80°C to 220°C.
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The tools are designed to provide even heat distribution and a smooth glide, while the adjustable temperature controls allow users to tailor styling to different hair types and needs, helping to minimise unnecessary heat exposure.
Both straighteners also incorporate Advanced Ionic Technology, which releases negative ions to help smooth the hair cuticle, reduce static and flyaways, and retain moisture during styling.
Television personality Olivia Attwood has been announced as Beauty Works‘ new ambassador, fronting the campaign for the straightener collection.
A long-standing wearer of the brand’s extensions, Attwood showcases the tools alongside 24-inch Beauty Works Invisitip Nanobonds in Barley Blonde and Honey Blonde, creating her signature sleek, glossy lengths.
The upgraded Beauty Works Straightener is designed for everyday styling, offering versatility for creating sleek, straight looks as well as soft waves and curls.
Its tourmaline-coated ceramic plates and consistent heat delivery are intended to help achieve a smooth, shiny finish. Adjustable temperature settings provide additional control when styling both natural hair and Beauty Works extensions.
The new Beauty Works Wide Plate Straightener features wider plates designed to cover more hair with each pass. This makes it particularly suited to longer, thicker hair, where the wider styling surface can help streamline the straightening process.
Like the standard model, the wide-plate version includes adjustable digital temperature controls and Advanced Ionic Technology. It can also be used to create soft waves and curls.
Both straighteners are priced at £89 RRP and come with a heat-resistant storage bag, heat-resistant mat and user manual.
The collection is available through the Beauty Works website at beautyworksonline.com.
Read Now: Beauty Works Expands Global Ambassador Collective.
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