Expanding its LumiShine® Demi-Permanent Liquid Color collection with seven new shades.
Published:Designed to offer colourists greater versatility when creating dimensional, season-to-season colour, the new shades are aimed at enhancing both brunette and blonde looks with rich tones and shine.
The new Mocha (M) series includes four shades inspired by coffee and chocolate tones. The collection ranges from mocha mousse and caramel mocha through to mocha latte hues, offering Colourists options for creating rich, sophisticated brunette results.
The shades have been designed to add warmth and depth to brunette bases while providing a timeless colour option that can be adapted across different looks.
The Ash Gold (AG) series comprises three blendable shades combining a cool primary tone with a warm reflection.
The shades are designed to add subtle, balanced dimension to blonde and bronde hair. JOICO says they can also be used for clients transitioning between blonde and brunette, making them suitable for seasonal colour changes.
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The new shades feature the benefits of the LumiShine Demi-Permanent Liquid Color formula, including a pH-balanced formulation, ammonia-free colour and an ideal viscosity designed for drip-free bottle application.
The formula can be used for a variety of colour services, including toning, colour correction, glossing and glazing, refreshing colour and grey blending. JOICO also claims up to twice the shine and 100% replenished and restrengthened hair, compared with the specified comparison products.
“The NEW JOICO LumiShine® Demi-Permanent Liquid Color series in Mocha (M) and Ash Gold (AG) offers a versatile color palette, which can be customized to create looks for any skin tone, helping you to achieve gorgeous ultra-dimensional looks for all hair colors,”
– Dan Spiller, JOICO EMEA Color Ambassador.
For more info visit www.joico.eu.
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