Authentic Beauty Concept partnered with Global Creative Advocate Anna Cofone to craft innovative, high-fashion hair.
Published:SS Daley presented a combined womenswear and menswear show. The designer drew inspiration from female British artists in the early period of the 20th century. Think: British classics, reworked through hand drawn prints, felted textures and voluminous silhouettes.
“In line with Stephen’s vision, we explored the interplay of masculinity and femininity in both the men’s and women’s hairstyles. The looks feature beautifully crafted shapes that emphasise movement and volume – textural, ethereal yet controlled. For the women’s styles, we created structured shapes with rich texture, embodying both fragility and strength. Hair is swept back off the face for a contained, powerful look, while more feminine variations introduce ethereal moments by teasing out the hair. We used Authentic Beauty Concept’s Airy Texture Spray to enhance volume and Authentic Beauty Concept’s Glow Spray Serum to achieve a polished, controlled finish. For the men’s looks, we aimed for a lived-in feel, as if artists were coming together after a night out. There’s a sense of individuality in the hair, yet a cohesive and uniformed aesthetic, tied together by texture, control and a pushed back style. Ethereal moments are introduced through subtle variations in movement, maintaining a balance between structure and effortlessness,” – Anna Cofone, Global Creative Advocate for Authentic Beauty Concept.
1. Hair is prepped with Nymph Salt Spray at the roots for volume and structure and Glow Spray Serum is used through mid-lengths and ends for heat protection. Blow-dry in using vent brush, especially on the sides. Depending on texture use Amplify Mousse or Cosmic Blowdry Jelly for type 1 or 2 if very heavy.
2. Hair is kept back using Pliable Styling Paste and styled by taking set sections sprayed with a fine mist of Working Hairspray then:
– At the top, take small section and use small tongs, working away from the face to create indent in the hair
– On the sides, use a triple barrel waver in a vertical direction to create movement at the sides
– At the back, also add abstract waved section to create texture and defined movement
3. To finish, brush the hair out and use Airy Texture Spray to create soft moments and Glow Spray Serum to tame any fly-aways. Set with Working Hairspray.
For prep:Authentic Beauty Concept Nymph Salt Spray £30.80 (link here)
Depending on texture, extra products to use:
– Authentic Beauty Concept Amplify Mousse £30.80 (link here)
– Authentic Beauty Concept Cosmic Blowdry Jelly £30.80 (link here)
– Authentic Beauty Concept Glow Spray Serum £41.50 (link here)
For Styling:
– Authentic Beauty Concept Pliable Styling Paste £28.60 (link here)
– Authentic Beauty Concept Working Hairspray £28.60 (link here)
For Finish:
– Authentic Beauty Concept Airy Texture Spray £30.80 (link here)
– Authentic Beauty Concept Glow Spray Serum £41.50 (link here)
– Authentic Beauty Concept Working Hairspray £28.60 (link here)
Image credits: Jack Eames for Authentic Beauty Concept
AUTHENTIC BEAUTY CONCEPT is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty – the #authenticbeautymovement is a community that believes in the same shared values.
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